LinkedIn is celebrating its 10th Anniversary this week, so I thought I’d join the party and give you my thoughts on what their success means to you, the marketer.
To begin with, if you’re ever feeling discouraged about your company’s growth, spend a few minutes flipping through “A Brief History of LinkedIn” on Slideshare. The creator was kind enough to share snapshots of start-up meeting notes, original site designs and early comments from the first users.
This is blurry, but I think it’s worth noting, so bear with. . .
Right off the bat, users found some pretty big flaws in the site design and concept.
Reid Hoffman took note and the team went back to the drawing board. It’s this willingness to change to suit the needs of the users that made LinkedIn what it is today. A week after those comments were posted, LinkedIn had 2,708 members. Today, they have 225 million.
First lesson: never give up. If you believe in your product, keep tweaking and pushing until the world sees what you see.
Now, let’s break down some of the 10th Anniversary Infographic.
LinkedIn Goes Global
It may not seem like it at times, but the internet is bringing us all closer together. Today, it’s not uncommon for a company to have team members located in different parts of the world. Time zones and languages can still be an issue, but a call to Paris is as easy as a call to the corner store. From a sales perspective, the ability to expand globally could be all it takes to turn a struggling company into a success.
Because LinkedIn is global, you can find the right person for any job in India or a distributor for your product in Brazil without leaving your office in San Francisco. Take advantage – the next time your on the site, expand your borders and see what’s out there.
LinkedIn Reaches The Top Tier
LinkedIn is full of smart people who make a good living, I get that. But the headline implies that LinkedIn is a good place to troll for customers if you sell high-end consumer goods. Really? It’s a great place to network. It’s perfect for B2B sales, but is it a good place to sell leather iPad cases and luxury cars? Or am I interpreting this slide incorrectly?
LinkedIn is Engaging
I do agree that LinkedIn is engaging. It’s an excellent way to send traffic to your business blog. A quick skim of my feed and I see a half dozen links I’d like to click on. And I am more likely to check out a book, video or product if someone in my network says I should.
Want to make the most of LinkedIn? It’s simple.
1. Share your best posts or start a discussion at least once a week.
2. Share content from other people several times a week.
3. Comment on posts and links from other people several times a week.
4. Introduce yourself to a new contact at least once a week.
5. (And most important) Check in to LinkedIn every day. If you haven’t been on in awhile, you’ll be surprised by what you find there.