Yesterday, YouTube took the stage at the Digital Content NewFronts in New York and instead of announcing a long list of new ventures (as most other media companies did), they declared that they were already where they wanted to be.
Google executive chairman Eric Schmidt said,
“The future is already here. When I started, there was 54 million people connected globally, That has grown to two billion, with one billion coming to YouTube… The remaining 5 billion people not currently online will be coming online via smartphones. Screens are simply everywhere.”
That’s not false bravado. YouTube isn’t just a website, it’s a cultural phenomena. People have been shooting home movies for more than fifty years, but now we share those videos with the world. And we don’t just film on the holidays. Now, we shoot video everyday and everywhere.