What Begins with a Click: YouTube At the NewFronts

YouTube One ClickYesterday, YouTube took the stage at the Digital Content NewFronts in New York and instead of announcing a long list of new ventures (as most other media companies did), they declared that they were already where they wanted to be.

Google executive chairman Eric Schmidt said,

“The future is already here. When I started, there was 54 million people connected globally, That has grown to two billion, with one billion coming to YouTube… The remaining 5 billion people not currently online will be coming online via smartphones. Screens are simply everywhere.”

That’s not false bravado. YouTube isn’t just a website, it’s a cultural phenomena. People have been shooting home movies for more than fifty years, but now we share those videos with the world. And we don’t just film on the holidays. Now, we shoot video everyday and everywhere.

Shoppers Still Lean Toward Flowers for Mother’s Day [Infographic]

Mother’s Day accounts for one-fourth of the floral purchases made for holidays. According to the Society of American Florists, more than a third (38%) of adults (43% of men; 34% of women) bought flowers or plants as gifts for Mother’s Day 2012. PriceGrabber says this trend will hold true as 40% of consumers plan to buy flowers to honor mom.

Must be scary for florists, knowing that so much of your income depends on such a short window.

PriceGrabber put together this lovely infographic to show us how Mother’s Day is likely to go in 2013:

Print

Most consumers are looking to spend under $100 on mom and I’ll try not to take that as a measure of worth.

JCPenney Ad Asks Customers to Come Back …. Please

One retailer that has had some serious missteps in the recent past is JCPenney.

It seemed as if the company couldn’t go a day without something getting skewered by the press or, even worse, their customers.

So what’s a company to do when it has apparently lost its way so badly? Well, fire your CEO and put together an ad like this is one option.

What do you think of that one?

Forbes says

As former CEO Mike Ullman goes about stemming the bleeding, J.C. Penney is going on the offensive, apologizing to shoppers alienated by Johnson’s controversial store revamps.

In the ad, the company shies away from directly addressing Johnson’s upgrades, including Denim Bars to help J.C. Penney shoppers find the perfect jeans, not unlike Apple’s Genius Bars.

4 Reasons Why Every Agency Needs to Offer an Inbound Marketing Assessment

inbound marketing assessment stethoscope (1)Nothing comes from a poorly matched client-agency relationship except a whole lot of wasted time, pent up frustration, and a laundry list of lessons learned.

Most agencies get fired because they shouldn’t have paired up with a client in the first place. The relationship went sour because expectations weren’t properly set during the sales and onboarding process.

Luckily, there’s a way to prevent an impending client-agency breakup: conduct a proper assessment at the very onset of the engagement.

A proper inbound marketing assessment combines:

  • an audit of the prospect’s current marketing efforts
  • and a conversation that allows your agency to both educate them on the benefits of inbound marketing, and ask them the probing questions to uncover their marketing goals and challenges.

Facebook Says Profits Are Up; Analysts Say Not Enough

facebook homeMark Zuckerberg delivered the Facebook:  State of the Company address today and from where he’s sitting, it’s all looking good. Profits are up. Revenue for the first quarter totaled $1.46 billion, an increase of 38%, compared with $1.06 billion in the first quarter of 2012.

Users are up:

  • Daily active users (DAUs) were 665 million on average for March 2013, an increase of 26% year-over-year.
  • Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year.

All of that flies in the face of recent reports that Facebook has lost its sparkle along with a large portion of its members.

Advertising revenue is up:

“$1.25 billion, representing 85% of total revenue and a 43% increase from the same quarter last year.”

Turn Your Profile Into Your Portfolio on LinkedIn

Graphics are all the rage on the web. Everyone seems to prefer skimming over a grid of photos rather than reading a block of text, but even the wordsmith in me will admit that there are times when this makes sense. For example, the visual portfolio. If your work translates into a visual medium, that’s how you sell yourself – with examples instead of a resume.

LinkedIn is rolling out a new feature that will allow you to upload photos, videos and presentations in each section of your LinkedIn profile.

linkedin portfolio

In this example, Trent has uploaded a few examples of the advertising campaigns he managed while at Dynamic. When someone views his profile, this section shows up right under that section of his work history.  Imagine if you kept this up from your very first job. It would become this mini-museum dedicated to your achievements and that’s pretty cool.

DoubleClick’s Display Remarketing from Search Ads Out of Beta

The headline tells the story really but if you want more this comes from the DoubleClick Search blog

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) — all with a seamless, tagless workflow.

We’re excited to announce that display remarketing from search ads is now out of beta, and is available to all DoubleClick Search customers globally.

And now for something completely different, a video from Google.

Happy remarketing!