Brand pinners, rejoice! Pinterest is doing you a solid as of today by adding fields for more information on product, movie and recipe pins.
-Product pins for things like clothes and furniture with pricing, availability, and where to buy (updated every day!)
-Recipe pins from your favorite bloggers and websites that include cook time, ingredients, and servings
-Movie pins with content ratings, cast members, and more
Pinterest says that icon under the photo means there’s more info. I couldn’t get it to work, so maybe it hasn’t fully integrated across the whole site yet. You also have to be using the “new” Pinterest design in order to see them. If you haven’t switched, look for the “Get it Now” link above your home feed. Once you switch, you’ll find all kinds of new information.
What’s truly surprising about the move is that old pins will be updated as well. Interesting. That means that it’s pulling all the new information from the site that hosted the photo in the first place.
That tells me that you, the marketer, will need to have your programmers make changes to your site’s backend in order to product “rich pins.” Pinterest says you can find out how to do that here: http://developers.pinterest.com/rich_pins/ .
Pinterest also just released a Pin It button for mobile apps. The button is available for both iOS and Android and you’ll find instructions here.
Going mobile is a must.
According to a new survey from Burst Media, 32.3% of respondents said that a smartphone or tablet was their primary means of access social network sites.
21.9% of the women in the survey had a Pinterest account. When you look at the almighty 18-34 group, 1 in 4 women use Pinterest. If this is your audience, you better be there, too.
What do you think of Pinterest’s improvements? A step in the right direction or too much data – it is a photo-sharing site, after all.