The midwest is getting snow and here in Raleigh, NC, I had to turn the heating back on! Come on Spring, get with the routine, or you’re fired!
Now I’ve got that off my chest, let’s turn to this week’s Beal Deal interview. You’re probably sick of me gushing about each guest, but I really am fortunate that they are all great people, and great friends. Janet Driscoll Miller, CEO of Search Mojo, is no exception!
I’ve known Janet for many years and I even sit on her advisory board–and her company is also a valuable Trackur partner! Janet is laser focused on building her business, but not at the expense of having a fun time. She’ll teach you something important one minute, then have you cracking up the next.
So, with that, let’s jump into this week’s questions!
Q1. You started Search Mojo in 2005. What was your vision for the company then and how does it compare to today?
Our industry and business technology changes rapidly, and we’ve had to evolve with it.
Q2. You work with your husband, Tad. What are the advantages and disadvantages of working with your spouse?
In the end, our personal relationship must come first and our business relationship second.
One of the definite advantages of working with your spouse is that we see each other every day. With two small kids at home and busy lives, it can be tough to have time to spend together and to find time to communicate. I’m fortunate enough to have lunch with my husband every day – it’s like getting to have a little date every day.
However, the toughest part about working together is management. It can be difficult to manage each other at the office – both as employee managing boss and boss managing employee. We try to lay communication ground rules and be very respectful of one another. In the end, our personal relationship must come first and our business relationship second.
Q3. You’ve moved into the reputation management space. Was that a steep learning curve or a natural compliment to the existing services you offer?
But in reality, SEO and ORM aren’t really the same beast.
Q4. What’s the reputation by which you’d personally like to be known?
I’d like to think I’ve built a reputation as an honest search marketer with an honest, hard-working company.
Q5. Tell us about your involvement with the Girl Scouts and are there any business lessons that the group has taught you?
I want to help the girls understand the many different types of careers that are available to them, including search marketing!
I also like being a role model for them – to show them that women can be entrepreneurs and run a business. They like to hear about my travels for conferences and they get excited about it too. I hope it helps open their eyes to the possibilities before them.
Q6. Austin Powers comes to you for reputation help; he’s lost his reputation mojo. How would you help him get it back?
Haha! How did you know I love Austin Powers?
Groovy Janet, very groovy!