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Turn Your Profile Into Your Portfolio on LinkedIn



Graphics are all the rage on the web. Everyone seems to prefer skimming over a grid of photos rather than reading a block of text, but even the wordsmith in me will admit that there are times when this makes sense. For example, the visual portfolio. If your work translates into a visual medium, that’s how you sell yourself – with examples instead of a resume.

LinkedIn is rolling out a new feature that will allow you to upload photos, videos and presentations in each section of your LinkedIn profile.

linkedin portfolio

In this example, Trent has uploaded a few examples of the advertising campaigns he managed while at Dynamic. When someone views his profile, this section shows up right under that section of his work history.  Imagine if you kept this up from your very first job. It would become this mini-museum dedicated to your achievements and that’s pretty cool.

If you’re searching LinkedIn for a new hire, then having concrete examples of a person’s work is a huge move in the right direction. At a glance, you can tell if their style and talents fit in with your project. Photographers, graphic designers, filmmaker, fashion designer, artisans — this is the way to go.

For those of you whose work doesn’t translate into pictures, LinkedIn invites you to get creative and join the fun anyway. . . and here’s where I draw the line. (I wish these photos from LinkedIn were sharper, but I think you’ll get the “picture.”)

linkedin portfolio 2

Here’s recent grad Katy. She has a stock photo image of graduation caps and diplomas for those who can’t read and understand the dates on her resume. While she was in college, she worked as an intern. We can see this by the array of stock photos related to an office. Think that’s Katy standing there giving a presentation to her peers? I doubt it. And even if I factor in that LinkedIn had to use stock photos to build this fake portfolio example, it’s still silly.

This isn’t kindergarten. If I visit your profile and see a generic photo depicting your profession, I’m going to assume that either you’re not too bright or you think I’m not. I don’t want to see photos of cluttered desks, official looking reports, planes, trains or hands working an iPhone. I would like to see examples of the ad campaign your created, the website you designed or the party you planned.

Which brings me to my usual and final comment (complaint) about LinkedIn. It’s perfect for anyone with a traditional work history but for the self-employed, the enforced history system makes it hard to explain what you do. I think this portfolio idea is a step in the right direction. Now I just need LinkedIn to create a separate profile template for people who work with clients instead of employers.

  • Rank Watch

    As part of social media marketing, or in general webmaster’s language- SMO, getting the best out of a social media network for increased reach to the potential customers and brand awareness is an essential part of every SEO and online marketing campaigns. LinkedIn has grown into a very mature and professional network that provides a business a right kind of awareness and marketing needs. So, it is must that every online business should consider this platform in a very serious concern.

  • mohsen noura

    http://www.webscienceblog.com/2013/05/E-marketing-tourism.html

    مدونة علوم الانترنت بوابتك الي عالم تصميم المواقع وشركات تصميم مواقع الانترنت المصرية والعربية واحدث اساليب التسويق الالكتروني والخدمات التجارية والاخبار التقنية

  • mohsen noura

    http://www.webscienceblog.com/2013/05/E-marketing-tourism.html

    مدونة علوم الانترنت بوابتك الي عالم تصميم المواقع وشركات تصميم مواقع الانترنت المصرية والعربية واحدث اساليب التسويق الالكتروني والخدمات التجارية والاخبار التقنية

  • mohsen noura

    http://egyptairbookingtickets.webscienceblog.com/2013/05/Benefits-of-traveling-to-Turkey.html

    شركة اصحاب تورز المتخصصة في حجوزات شركات الطيران وحجوزات الفنادق ورحلات الحج والعمرة طبقا لميزانيتك

  • Donna Farrer

    I agree with the other post here. And if there are things you need to learn to use LinkedIn effectively I would suggest Wayne Breitbarth’s book The Power Formula for LinkedIn Success. http://www.powerformula.com is his site. Whatever you can do to better your chances through LinkedIn is worth a try!

  • mohsen noura

    http://egyptairbookingtickets.webscienceblog.com

    شركة اصحاب تورز المتخصصة في حجوزات شركات الطيران وحجوزات الفنادق ورحلات الحج والعمرة طبقا لميزانيتك

  • mohsen noura

    https://www.facebook.com/ReservationEgyptAir.TourismCompanies.BookHotels

    اصحاب تورز المتخصصة في حجوزات شركات الطيران وحجوزات الفنادق ورحلات الحج والعمرة طبقا لميزانيتك

  • mohsen noura

    https://www.facebook.com/ReservationEgyptAir.TourismCompanies.BookHotels

    شركة اصحاب تورز المتخصصة في حجوزات شركات الطيران وحجوزات الفنادق ورحلات الحج والعمرة طبقا لميزانيتك

  • Martin Bryce

    The ability to show your skills and achievements visually on LinkedIn is a really great feature!!!
    I came across this site that will make custom made images just for you.
    It a cool way to stand out from the crowd, so much plain text on LinkedIn, spice it up by visually showing your skills.

    http://www.linkedinimages.com

  • Sheryl Espinosa

    Cynthia — Thanks
    for an engaging piece. It has very helpful information. Please let me share
    with you a report that also provides insights
    on how to use Linked and other social media to land a job. http://on.fb.me/19SW8EG

  • Deb

    This is very interesting. My problem is what I did or can do does not easily translate to pictures. I worked in call centers providing customer service. I have never designed an ad campaign, created a website, or planned a party. Does anyone have any examples of how you can demonstrate customer service experience in pictures?