Think about all the retweets you sent over the last week. Would you guess that you forwarded more tweets from men or from women? As a woman, you’d think more of my retweets would be from my fellow females but take a look at this:
According to Twee-Q, I’m a very anti-equal opportunity retweeter! I kind of figured this would be true on a rough guess, but seeing it here in red, yellow and orange gave me pause to think. Why am I passing on the wisdom of men more than women? Are they providing better information via Twitter? Are they more clever? Is it simply that I follow less women and if so. . . why is that?
A study from Pingdom shows that 60% of Twitter users are women. Statistically, they should have the upper hand when it comes to retweets. But not. It seems that I am rather typical.
And obviously, this is the reason Twee-Q went online. Here’s more from their site:
Gender equality begins in the conversation, when people who have something to say communicate with people who are interested to listen, who are curious and attentive, and who are not afraid of change. When discussion and reflection leads to action. That’s when the magic happens.
But how equal is a conversation? What if the core of the conversation is unequal? What if we rather listen to, acknowledge and pass on opinions or thoughts from a particular gender? Simply put: what if we generally evaluate the arguments of a particular sex higher, perhaps without even knowing it ourselves? Well, in that case the conversations are broken.
Twee-Q is a metod to examine just how equal every single one of us really act in conversations.
We want to change the world -by showing how each of us rank women’s and men’s contribution in a conversation. The ranking will be measurable and we base our experiment on the world’s largest ongoing conversation – Twitter.
Only when we have to see how we act, and who we choose to listen to, who we choose to acknowledge, then we can take the first steps towards a truly equal society. It’s easy to assume that gender equality is something that others need to improve on, but until we see our own roles in creating a truly equal society, we continue to tread water.
Gender Tweets and Your Customer Base
From a business standpoint, gender retweets are even more important. If you’re promoting a product that is mainly aimed at women, but 60% of your retweets are from men, that message is getting through. I don’t believe anyone is in there counting, but just as I had a feeling about my own account, you get a sense when you follow for awhile.
I think my skewed gender bias goes back to the business I’m in. I retweet my editors (who are almost all male) and I retweet actors I like (also all male, of course). I also retweet a lot of branded accounts and Twee-Q ignores those.
If you’re interested, Twee-Q assigns gender based on the first name on the account, which means they do get it wrong sometimes. They’re also based in Sweden so they can run into name conflicts such as with the name “Jan” which is usually a women here in the US but is often a man in Sweden.
Even if the data is off a little, the point is made – even though women run most of the accounts, it’s men who are being shared and heard. We need some balance.
Hang on. . . okay, I just retweeted two tweets from women and I hate to say it, but I had to search pretty hard to find two tweets worth passing on. Maybe what I really need are some fresh accounts to follow. Any suggestions?