Yahoo’s Online Shopping Spree Continues
“Today is a great day — both in our journey with PlayerScale and for users of our Player.IO product. We are happy to announce the next big step toward our goal of building the best possible gaming infrastructure platform: we have been acquired by Yahoo!. And don’t worry, we’re not going anywhere. Our platform will continue to support the same great games that you love playing today … and in fact, it will only get better from here!”
That’s a familiar tune. . . . where have I heard it before? Oh, right, Tumblr was singing it about a week ago when they turned over the keys to Yahoo!.
(Side note: does the forced double punctuation that happens when you end a sentence with Yahoo! drive anyone else crazy?)
At end of last week, Yahoo! bought Playerscale, a company that makes gaming infrastructures — and that’s as much as I understand about that. Word is they have 150 million players on their platform and only 14 employees. Make that 7 employees. According to TechCrunch, only 7 will transition over to Yahoo!. I’m guessing that means the other 7 are out looking for work?
Is there a support group for workers whose company gets bought (yeah!) then they’re let go (boo)? There should be.
Yahoo’s CEO Marissa Mayer isn’t done yet. Her record-breaking, online shopping spree continues with a bid to buy Hulu. The rumor is she’s offered somewhere between 600 million and 800 million. The wide range is due to the fact that they’re still figuring out the details in regard to licensing and how much control Yahoo! would have over the programming choices.
This bid is particularly interesting because a month ago, Yahoo! acquired the exclusive rights to Saturday Night Live which was a big draw for Hulu. It’s sort of like buying a cake, then going back to buy the entire bakery.
I didn’t think much of Yahoo! taking over Tumblr, but I think it’s a good fit with Hulu. Yahoo! and Hulu have a similar vibe and they feel like they come from the same era. Tumblr, on the other hand, is young and hip — something Yahoo! would like to be again but I don’t see it happening. I say Yahoo! should embrace their place in the world and continue to reach out to baby boomers and Gen Xer’s. If you can name any two cast members from Saturday Night Live then you’re Yahoo! gold.
And it doesn’t stop with Hulu. Rumor has it Yahoo! has a few more purchases in mind. Where will it all end? Hopefully, with a smile and a solid bottom line.