Those inquisitive little bloggers over at Google Operating System: Unofficial News and Tips About Google turned me on to Google Now. Visit https://www.google.com/now/topics/ and you’ll find a graphical list of topics that you searched in the past week and the past month.
It only picks up terms you searched on multiple occasions and it appears to only collect what you searched when you were logged in to your Google account.
Last week, I was looking up the movie The Internship and that led to this box. In Google’s mind, if I like The Internship, I’ll also enjoy Jurassic Park, Lincoln, Schindler’s List and ET. That’s one of the most mismatched collections of movies I’ve ever seen.
You can click on any of the photos to go to the Wiki page about that film. Or you can click the Explore link underneath. That takes you a big page with even bigger blocks that lead you to more news stories about the topic, videos and then another set of Explore buttons to go deeper.
It’s like falling down a rabbit hole. It goes on forever and you could waste a lot of time drilling down through each level. I didn’t find it terribly useful as I can get better returns just searching the topic the usual way, but it’s cool if you have time to waste.
From a content producer perspective, it’s a bold push of information that’s sure to benefit those who are featured.
While browsing that same blog, I found a link to YouTube Collections. Using this tool, you can group your YouTube channels into their own content baskets. How is it different than Playlists? I’m glad you asked, because I wondered the same thing. It’s different, because Playlists are groups of videos. Collections are groups of channels. For example, I grouped all of the TV network channels I follow (Fox, CW, CBS, ABC). Then, when I click the link in the sidebar, all I see are the latest updates from those channels. Pretty cool.
From a content producers standpoint, anything that helps people locate videos easily is good for business. If you post video to YouTube, ask your viewers to add your videos to a Collection based on your main topic. This will keep your videos at the top of the subscription list and make them much more visible.
Click here to learn more about YouTube Collections.
Finally, the concept that started this whole thing – Google Mine. The Google Operating System bloggers say that Google is working on a tool that will allow you to list things you own and things you want to own. From there, you’ll be able to share these lists with people inside your Google+ circles.
It sounds very materialistic but Pinterest and Polyvore do very well with the wish list concept so. . . Personally, I’m always looking for ways to track movies I want to see and DVDs I own and books I’ve read. It would be nice to have it all in one place. Facebook tried this with their interest sections but it’s not user friendly. I trust Google to make it easy to list, review and share.
Right now, Google Mine is just a rumor but I believe it’s at least something they’re looking at. Wish lists are a gold mine of targeted marketing data. Wishing for a 10-speed bike or designer wedding gown? No problem, Google can hook you up with a company that can make that wish come true.
What other secret paths and tricks am I missing out on? Let me know in the comments below.