The idea behind the effort is to bring Internet connectivity to remote parts of the world using a series of balloons and bunch of other stuff. How can that happen? We get this from the Official Google Blog
We believe that it might actually be possible to build a ring of balloons, flying around the globe on the stratospheric winds, that provides Internet access to the earth below. It’s very early days, but we’ve built a system that uses balloons, carried by the wind at altitudes twice as high as commercial planes, to beam Internet access to the ground at speeds similar to today’s 3G networks or faster. As a result, we hope balloons could become an option for connecting rural, remote, and underserved areas, and for helping with communications after natural disasters. The idea may sound a bit crazy—and that’s part of the reason we’re calling it Project Loon—but there’s solid science behind it.
Want to see some more? Check out this video
Some will call Project Loon ‘looney’ while others already decry the possibility of more clutter in the atmosphere but the idea of giving Internet connectivity to more people is certainly an altruistic pursuit. Maybe we should just let it float around for a while to see how it really works before we shoot it down?
As for the marketing pitch behind this Google endeavor you can watch this video as well.
So is this looney or will this idea fly?