In May Nielson produced the U.S. Entertainment Consumer Report (hat tip to Adweek).
The report gave some insight into who has the ways and means to consume certain content and to what degree. An overview of the report tells us.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of $66,000 account for more than 70 percent of spending on entertainment—things like books, video-on-demand and music. And not only did the survey find that these high entertainment spenders have more discretionary income than low or moderate spenders, they also participate in more entertainment activities. This group is also more likely to be female, ethnically diverse and have young children in their household.
The following infographic gives an overview of these various formats. One that caught my eye is an almost 18% increase of music purchased on vinyl. That’s pretty cool (yes, I am old enough to remember vinyl being the ONLY way to get music and, as folks like Neil Young points out often, it sounds SO much better than today’s digitized music).
While this may seem like a general interest story it’s very important to marketers. Why? If you are producing content for specific groups it’s pretty important to know the formats they prefer that content to be in, don’t you think?