Posted June 18, 2013 9:07 am by with 1 comment

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On occasion I get a report that is ‘pitched’ to me that is really well worth the read.

Today, that report comes from Econsultancy in association with IBM Tealeaf. The report titled “Reducing Customer Struggle 2013” covers a lot of ground. Too much in fact for one post so I cherry picked one piece of data that might be either reassuring (as in “Phew, we are not alone!”) or upsetting (as in “I want that problem to go away now!”) to those concerned with the mobile aspect of your company or brand.

Apparently, some of the biggest issues of the mobile space are regarding navigation and screen size with an increasing level of concern around filling out forms on a mobile device (which usually sucks for me at least). Not a surprise but it is something that needs to be brought to the forefront so that it can be handled by the industry. Personally, I can’t tell you how many times poor mobile navigation or improper sizing has hurt my experience with a brand.

Here are the most serious issues the companies see facing their customers in the mobile space according to the findings.

Econsultancy Most Difficult Mobile Issues

Do you agree or do you see it otherwise?

  • cynthialil

    I’ve griped about this in so many articles. We’re all about m-commerce but filling out two pages of information on a tablet can be tricky and a smartphone really hurts. There has to be a better way. Maybe they need to chunk this information up into small units with only one or two lines per page. Ideally, our phones and tablets need to intuitively fill in routine information such as our mailing address and cc numbers.We’re getting there, but we’re not there