MySpace is proud to announce a new platform across desktop and mobile. Oh, and by the way, they deleted all your old stuff when they did it. All those photos you uploaded, the private messages, the blog posts — all that history that you thought would stay there forever – gone.
Needless to say. . . okay, I’m going to say it anyway. . . people are not happy. You can read it all on a thread called “Where is all of my old Myspace stuff.”
The responses talk about years of poems and personal notes, photos of friends who passed away, private messages between loved ones and money and time invested in games that are gone.
Everyone posting is passionate and all things considered, the comments are reasonable and clean (perhaps MySpace is moderating them?). Their biggest complaint boils down to this:
None. What company deletes years of user data without giving anyone a chance to remove their stuff? Some users are talking about hiring a lawyer to recover their personal information but I’m not sure MySpace had a legal obligation to give users a way out. From a PR standpoint, they should have offered zipped downloads but apparently they don’t care about the angry masses who used to hang out on use-to-be-cool street. Now they have the music crowd, they don’t need those poets and gamers anymore.
MySpace just locked the thread with the complaints but people are starting new ones. This is a fire they won’t be able to put out until they come up with a solution. I find it hard to believe that the data is actually gone. I’m sure it’s on a backup server somewhere. I can only hope that at this moment MySpace techs are building out a solution. It’ll be worth the effort in the long run. Not that they’re going to buy much good will with this afterthought, but it would stop the rush of complaints.
Here’s the original message from MySpace which was posted to the thread.
We’re focused on building the best Myspace possible. And to us, that means helping you discover connect and share with others using the best tools available. Going forward we’re concentrating on building and maintaining the features that make those experience better. That means you won’t see a few products on the new site…
- Private Messages
- Comments or Posts
- Custom background design
We know that this is upsetting to some but it gives us a chance to really concentrate on creating a new experience for discovery and expression. Feel free to hit the Me Too button if you have similar questions so we can track your needs and concerns.
Upsetting? Oh, they’re not even talking about the deleted stuff. They’re saying they know people will be upset at the lack of features going forward!
And here’s from the new press release:
“The magic of Myspace has always been at the intersection of creative expression, community, promotion, and discovery,” said Myspace CEO Tim Vanderhook. “Myspace aims to power a new ecosystem catering directly to the creative community, enabling artists to manage their digital presence, build an audience, upload and distribute their content, and learn from data all on a single platform.”
Yep, sounds like they’ve moved on to a new audience. It’s sad and the worst move I’ve seen a company in transition make in a long time.
Lesson to be learned: we don’t own our space in social media, we’re only renting. Make sure you have backups of everything important even if it means taking screengrabs. This is Facebook ten years from now.