Late last week, News Corp addressed investors with a slide presentation that outlines the future of their massive content network. Their overall plan for success is to create great content, make it available across a dozen different platforms, then sell it for a reasonable price. Sounds simple when you put it that way.
Since 52% of the company’s revenue comes from advertising, the real secret is making properties such as The Wall Street Journal sticky. And how much do you love that term?
The plan, is to turn The Wall Street Journal into a destination for business men and women. Not just a place to read the news, but a place to network, exchange ideas and even store personal information.