Twitter Looks For Balance Between Curation and Noise

1064039_gas_hornTwitter CEO Dick Costolo took the stage at the Center for Technology Innovation at Brookings yesterday to talk about changing the world in 140 characters. He referred to the social media network as the  “global town square” and like a busy town square some of what you pick up there is news and some of it is just noise. Twitter excels at both and Costolo’s team is looking for new ways to maintain the balance between the two.

Twitter’s real-time nature makes it an exciting place to be when you’re monitoring an event from afar. Sitting in Arizonia during the London Olympics? Twitter delivers the joy of the gold medal win straight from the gold medal winner. Even better, it delivers the pride of small towns all over the world as they watch one of their own rise to fame for a few minutes.

Why People Like Brands on Facebook

A report from Syncapse looks at reasons why people like brands on Facebook. In a shocking revelation 49% of the respondents said they liked brands on Facebook because they actually like the brand. Dang.

Reasons for Becoming a Brand Fan on Facebook

Do you really need ‘analysis’ of these results? Not likely. As a marketer you should know why people ‘Like’ you on Facebook for sure. If brands were really doing a good job, though, don’t you think it should be much more than half of those who like a brand is because they, you know, actually like the brand?

FTC Commissioner To Push “Reclaim Your Name” Privacy Initiative

computer-security3The never ending battle for possession of consumer data looks to be taking a significant swing in the direction of the consumers themselves if Julie Brill, an FTC commissioner gets her way.

Network World reports

U.S. consumers should be able to reclaim control of their personal data from data brokers, websites and other companies, a member of the U.S. Federal Trade Commission said Wednesday.

Commissioner Julie Brill, a long-time privacy advocate, will push for an initiative called Reclaim Your Name that would give consumers knowledge and technology tools to reassert control over personal data held by companies, she said. Consumers should be “the ones to decide how much to share, with whom and for what purpose,” Brill said during the Computers, Freedom & Privacy Conference in Washington, D.C.

Foursquare Adds Group Check-In Feature

check-in-friends-steps‘Celebration dinner with Kathie, George, Mike, Sam, Dean, Jason and Renaldo.’

Foursquare check-in done! Now, I have to sit and wait while everyone else takes out their phone, opens Foursquare and checks in. How boring. If only there was a way to check all of us in at the same time, we could be looking into each other’s eyes now instead of staring down at our phones.

Oh great Foursquare genie, won’t you help me please!

Voila! It is done. Foursquare just added the “I’m with. . . ” button to the bottom of the check-in screen. Now, all you have to do is click that button, then search for each of your friends, click, then he gets a notice asking for his permission to let you check him in and you’re done. Wow, that was. .  not really any faster than before.  . . .

Natural Search Return or Paid Result? FTC Says Its Too Hard To Tell the Difference

ad note on googleWhen looking at a page of search results I often feel like I’m playing a round of Where’s Waldo. But instead of the guy in the striped t-shirt, I’m looking for the place where the paid ads end and the natural search results begin.

I don’t have evidence to prove it, but I feel like that line used to be more clearly defined. There would be a couple of very obvious ads at the top of the page and rest would be sites that earned their spot the hard way. Results in the right hand column were always ads. I can’t remember at what point ads started appearing in the main results as well.

How Are SMB’s Using the Digital Space?

The main reason this post has been put together is based on an experience I had literally this morning while talking to a small business owner. While we (as in the online marketing industry) talk about all the advancements and opportunities that await SMB’s in the online space we often forget to integrate the human factor into the equation. In other words, we can talk until we are blue in the face about the right things to do regarding Internet marketing and the right options for SMB’s to invest in but unless we can magically add hours to the day these sermons may be falling on ears that are not deaf but simply overwhelmed.

A recent study from Vocus and Inc Magazine revealed what tactics SMB’s are turning to the most and the results show that the vast majority are getting by with the bare minimum.

SMB's Digital Marketing Choices

Everyone would agree that a well thought out website with clear calls to action is the foundation of any strong Internet or online marketing strategy. What happens quite a bit, however, is that the business owner is also the marketing department and can be the customer service department and the list goes on. As a result, this is often all they can handle.

Fancy Launches Affilate Program for Tumblr

According to comScore, Tumblr had 29.2 million unique visitors in March 2013. And in this case the word “unique” has double meaning. Tumblr people are younger and more creative than the folks you’ll see on the other, more popular social networks. Skimming through the site you’ll see endless streams of artwork, witty captions, sarcastic outbursts, and trends that are so new they’re not even a blip on Twitter’s radar.

Tumblr folks love fashion, design, color, and they love quirky which is why they’re a perfect match for Fancy.com.

Fancy is a crowd-curated catalog of cool and offbeat things like wooden martini glasses and micro luggage scooter. The product photos are big and bold and they run top to bottom in traditional blogger style. The site looks like a Tumblr page only, you can buy things. Now, they’re bringing that same functionality to Tumblr with their Fancy Anywhere button.