If you have to spend a week at an industry conference this is the way to do it. Cannes Lions is a yearly celebration of creativity in communication. They give out awards in areas such as Mobile, Outdoor, Press and Radio and it’s so coveted by folks in the biz they call it the Oscars of Advertising.
This year, Cannes Lions received 35,765 entries from 92 countries and apparently a good time was had by most. Many of the winning entries were campaigns designed to help a cause or promote safety such as “Immortal Fans” which urges Brazilian soccer fans to become organ donors.