Posted June 17, 2013 9:42 am by with 3 comments

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Instagram-logoIt’s a slow morning so let’s take a look at a rumor that may be of interest.

TechCrunch is reporting that Facebook will announce that it is introducing a video element of the service later this week.

We’ve been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely. On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Call it the Vine effect.

We are still looking for more information because we understand that Facebook has not wanted the details of June 20 to leak out — so this could be an intentional blind alley. But if the Instagram video report is true, you could say the event invite itself — sent by snail mail, coffee cup stain charmingly in one corner — is a red herring of its own.

So let’s play along and say that Instagram is indeed adding video to its offering. The logical conclusion is that Vine is in the head of the folks at Facebook enough that they feel a response to the Twitter video offering is necessary.

Right now though it’s a rumor. But doesn’t it make sense for Instagram to be headed in this direction, if not now in the very near future? The last thing Facebook can afford is to have the 11th hour before their IPO deal that was cut by Mark Zuckerberg last year languish behind a relative newcomer.

Will Instagram be even more attractive to end users if video were part of the offering? Let’s hear your thoughts in the comments.

  • cynthialil

    Short video seems like a natural extension Instagram but it’s one of those brands that could be easily diluted if they keep expanding into new territory. What fun is it if every social media tool does the same thing as every other?

    • FrankReed

      I agree Cynthia. Are we getting to the point of only a ‘me too’ version of ‘innovation’. Also, who uses all of these things all of the time? It’s not me but that’s just me …….

  • Rosa Perez

    Video is exciting! Visit for free instagram followers instantly!