Twitter and Chase are looking to help small businesses do two things.
First is to get some free advertising on Twitter. The next is to have success and start paying for that advertising moving forward while using a Chase account in the process.
We talk to a lot of leaders of small- and medium-sized businesses. We hear about the challenges of being time- and resource-constrained, and specifically how those constraints affect their ability to properly integrate technologies, such as Twitter, into their ongoing marketing efforts.
It’s with those goals in mind that today we’re announcing a joint effort with Chase, which will give its four million-plus small business customers — including Business Banking, Ink® from Chase credit card and Chase Paymentech™ — access to research, best practices, and small business-focused workshops to better understand how to use Twitter to grow.
As part of this collaboration, Twitter will award $1 million in free Twitter advertising credits exclusively to Chase’s eligible small business customers in the United States. Credits will be awarded in $100 increments for Twitter’s Small Business advertising platform, which became available to all U.S. businesses in April 2013. Details about the special advertising credit program for Chase small business customers will be available by early fall.
Not much analysis needed here. Twitter wants SMB’s to advertise on Twitter and Chase wants more SMB accounts. Duh.