New Mobile App Helps Consumers Get a Break from Commercials

1We’re a nation that wants everything for nothing. We fight against Sponsored posts on Facebook. Video ads on YouTube and networks that track us to deliver relevant banners while we surf. But there’s one ad type that has created more controversy than all of those put together — the TV commercial.

I’m not sure when it happened, but somewhere in broadcast history, we the people began rallying against these mini-adventures that interrupt our favorite shows. It probably happened when networks started ramping up the number of commercial minutes per hour. Back in 2009, TNS Media estimated that commercial messages take up 36% of a prime-time, hour-long show. Wow.

If you’re one of those people that would rather surf the channels rather than watch another artsy ad for a new car, Aristarchos LTD has an app for you. It’s called Commercial Break and it’s new for iOS (Android coming soon.)

You Can Now Embed [a Few] Facebook Posts on Your Blog. Hooray?

Facebook started the day by introducing us all to Embedded Posts. This nifty bit of code allows you to take someone’s Facebook post and embed it on your blog or website.

In theory, it’s a great idea. But from a practical standpoint. . . . let’s discuss.

Here’s the example from Facebook, an informative post from tennis star Venus Williams:

facebook embed code

To get the code, you click the drop down arrow on the post, then choose Embed and it’s yours. Paste this on your site and it appears with the same format and the ability to Like the post or the poster right from your page. If your reader chooses to comment, they’re redirected back to Facebook. Which makes sense since you have to have a Facebook account to comment on a Facebook post.

Are You Sure You Want to Know What Google Knows About You?

It’s not news that Google knows more about you than your parents do (or your wife, husband, girlfriend, boyfriend etc etc). We know that and, to a certain extent, sign off on allowing it to happen.

The Wall Street Journal did an interesting piece looking at Google, privacy and the extent of their knowledge (as well as other entities like Facebook). I suggest you read it for the details. The following image gives some insight into just how much Google has on one WSJ reporter.

What Google Knows

This quote from the WSJ article really sums it all up though.

Want More TV-Style Ads? Facebook Has Got Your Back!

facebook-icon 1Imagine you are checking your Facebook news feed and there before your very eyes is a video ad just like the kind you skip over when DVRing your favorite TV shows. Wouldn’t that be neat?!

Well, according to a report from Bloomberg this reality may not be far off and if the numbers quoted are accurate, advertisers will be paying a pretty penny (actually up to $2.5m worth of pennies) to get in your feed. Now let’s remember kids, Facebook is free to the commoners so don’t gripe too loud.

The Bloomberg report tells us

Facebook Inc. (FB), seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said.

Facebook Reaches Out to Small Game Developers to Stock New Publishing Platform

facebook game publisherThere was a time when Facebook games meant Zynga but after a very successful run, the two parted company about a year ago. It seemed like the right move for the growing game company but ever since, they’ve been struggling to stay afloat. 520 workers were laid off this past June and there’s not a single ray of light in sight.

Over on the Facebook side, business is booming with more than 260 million people logging on to play Facebook games. I’ve never been a big fan of Facebook games. To me, they’re clunky and they almost always require an investment in order to advance to the top levels. But I have a friend who can’t go a day without a few minutes of play. It’s like an addiction and that’s why there’s money in those mouse clicks.

Android Bests iOS Tablets in Shipments for Q2 2013

OK let’s first get the obvious concern about stats like this out of the way before we go any further.

The stats offered here from Statista via Mashable are about units shipped, not units sold. Regardless, there are a lot more Android tablets heading into the marketplace than iOS tablets.

Android v iOS Tablets

As marketers it seems to no longer makes sense to develop for iOS only does it? Of course, cost constraints may cause someone to have to choose. That’s when the discussion turns to the demographics of each platform. Apple tablets usually fare pretty well in that one.

What do you think? Does this chart tell you anything at all about Android v Apple? Is Apple losing their grip on the tablet market? What are the implications for your mobile marketing efforts?

LinkedIn Sponsored Updates Are Now Open to All

Posting ads is fine but when you hand someone a piece of content they can use right now – that’s the start of a relationship. LinkedIn can help you make that connection with their new Sponsored Updates program.

In social media speak, an “update” is any content you published to your feed. Could be a blog post, a video, a presentation or a graphic. In this case, it has to be on a Company page, not a personal profile but from there it works pretty much like any online ad buying experience.

linkedin sponsored ad dash

You can use the self-serve ad tool in LinkedIn to target your content. Choose from options such as location, job function, industry even security levels. If you’re a really specific person, you can even target all the folks who work at one company. You can also go international reaching out to more than 200 countries in 20 different languages.