OK let’s first get the obvious concern about stats like this out of the way before we go any further.
As marketers it seems to no longer makes sense to develop for iOS only does it? Of course, cost constraints may cause someone to have to choose. That’s when the discussion turns to the demographics of each platform. Apple tablets usually fare pretty well in that one.
What do you think? Does this chart tell you anything at all about Android v Apple? Is Apple losing their grip on the tablet market? What are the implications for your mobile marketing efforts?