Posted July 18, 2013 11:12 am by with 2 comments

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Bing is still out there, folks. Interestingly enough every time I use the engine (which is usually only because I have been urged to do so due to some new feature or tweak, not of my own volition) I find the experience pretty darn pleasant. There is a lot of ‘stuff’ now making its way into the Bing SERPs and the latest is the expansion of its autosuggest feature.

The Bing Search blog tells us

Back in May we introduced People Autosuggest, a faster way to find the person you’re looking for directly within the search box. If you’re searching for a celebrity, politician, athlete or even a colleague with a publicly available LinkedIn profile, Bing provides a snapshot of information about that person below the search bar. For example, if you’re searching for Michelle Williams, we’ll ask you if you’re looking for the actress or singer from Destiny’s Child.

Building on People Autosuggest, today we are expanding the number of categories that will show up in autosuggest to include brands, movies, albums, places, software, sport teams, animal species and more.

Here’s an example of results I got when searching for Star Trek (I did this in hopes of geek cred but I know it’s useless).

Bing Auto Suggest

As you can see the autosuggest is trying to help move the searcher in their desired direction more quickly if the search they are starting with can go in several logical directions (Spock inference there, did you get it?)

How are they doing this? The blog continues

In order to make these distinctions, Bing utilizes an underlying technology we call Satori that understands the relationships between millions of people, places and things providing you with a more useful model of the digital and physical world. All of this computational power allows you to select the most appropriate choice in a matter of milliseconds.

Here is an example Bing gave to show what might happen in a case where options are more than just what movies but which type of search you are conducting.

Bing Search Autosuggest Pitbull

Pretty slick. The trouble as always is that while Bing has some nice features and can do some pretty cool things in search they are still Bing. The world will likely never Bing something. The world will forget Microsoft’s urging to “Bing It On!”. The world will continue to Google things.

Good luck with that Bing folks. You are doing good work, let’s hope more people pay attention.

  • cynthialil

    I’ve been using Bing more and more mostly because they give me points to search. It’s not bad but I find it tricky when I want to filter results by dates and type – which I do often. Google wins when it comes to filtering.

  • Asraful Alam

    Fast fact: 82% of resumes are summarily
    rejected, even if you qualify for the job. While the reasons
    are many, the very first reason is this: the visuals are all wrong. No one will
    tell you that your resume is ugly. But if your resume is an assault on one’s
    vision the moment they open the file, they simply will move on to the next person.
    Too many instances of that, and your job search ends up being a long,
    frustrating endeavor.

    Before delving into the specific instances of ugliness and their
    corresponding 1-minute makeovers, I’ll emphasize that even the prettiest resume
    in the world, if founded on poor content, will still fail. The makeovers below
    are best applied when your content, experience, and achievements are strong, in
    order to visually engage the reader. All that said, let’s avoid the three ugly resume moves that are holding you back.

    1) The Structure Is Strange:
    This happens when jobseekers strive to make their resumes look like they’re not
    cookie-cutter. While seeking uniqueness in your presentation is a worthy
    endeavor, avoid going overboard. An overabundance of design elements – multiple
    bullets, multiple shades of gray, tabs to the middle of the page, and tables
    with no real purpose, all add up to look
    like a circus.

    1-Minute Makeover: Select
    two or three design elements, and use those either once or repeatedly. For
    example, use one style of bullets. Those can be in the
    expertise section at the top of your resume, and again in your experience
    section to highlight your achievements. Or, use one element of gray shading.
    That can be applied to your name and to every heading on the resume.

    2) The Font Is Funny:
    Certain font choices do not promote reader engagement. Utilizing multiple or
    different color fonts breaks up the reader’s rhythm – and not in a good,
    attention-getting way – just in an ugly way. Particularly for candidates at the
    six-figure level, there should be no reason to rely on visual
    gimmicks such as this to hold the reader’s attention.

    1-Minute Makeover: Choose
    one font that you find appealing, then vary it throughout your resume. For
    example, your name can be in all caps. The headings can be in small caps. The
    body can be in standard font. The company descriptions can be in italics.
    Additionally, restrict your choice of font color to basic black.

    3) The Readability Is Rough:
    Experienced professionals typically have extensive history to present – ten
    years or more. However, just as in real estate the mantra is, “location,
    location, location,” in resume writing, the mantra is, “white space, white space, white space.” A
    resume without white space is just plain ugly. Furthermore, it hampers
    readability when the content is crammed onto the page.

    1-Minute Makeover:
    Equalize your margins on all four sides of the page. Minimum should be ½”,
    standard is ¾“, and margins should be no more than 1”. In the body of your resume,
    skip lines and be consistent about it. For example, if you skip a line between
    the employer’s company name and your title, do so every time. Another visual
    enhancement is to use the paragraph spacing before and after feature in
    Microsoft Word to add space in between bulleted items.

    These 1-minute makeovers can do wonders for a resume that offers strong content
    but weak visuals. Keep the structure, font, and readability standard, then be creative and innovative in your content.
    That’s how to escape the resume ugliness and put forth a beautiful presentation
    that captures the right attention.

    So create your account