The Bing Search blog tells us
Back in May we introduced People Autosuggest, a faster way to find the person you’re looking for directly within the search box. If you’re searching for a celebrity, politician, athlete or even a colleague with a publicly available LinkedIn profile, Bing provides a snapshot of information about that person below the search bar. For example, if you’re searching for Michelle Williams, we’ll ask you if you’re looking for the actress or singer from Destiny’s Child.
Building on People Autosuggest, today we are expanding the number of categories that will show up in autosuggest to include brands, movies, albums, places, software, sport teams, animal species and more.
Here’s an example of results I got when searching for Star Trek (I did this in hopes of geek cred but I know it’s useless).
As you can see the autosuggest is trying to help move the searcher in their desired direction more quickly if the search they are starting with can go in several logical directions (Spock inference there, did you get it?)
How are they doing this? The blog continues
In order to make these distinctions, Bing utilizes an underlying technology we call Satori that understands the relationships between millions of people, places and things providing you with a more useful model of the digital and physical world. All of this computational power allows you to select the most appropriate choice in a matter of milliseconds.
Here is an example Bing gave to show what might happen in a case where options are more than just what movies but which type of search you are conducting.
Pretty slick. The trouble as always is that while Bing has some nice features and can do some pretty cool things in search they are still Bing. The world will likely never Bing something. The world will forget Microsoft’s urging to “Bing It On!”. The world will continue to Google things.
Good luck with that Bing folks. You are doing good work, let’s hope more people pay attention.