Posted July 5, 2013 3:45 pm by with 4 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

bad vibesJennifer Love Hewitt and Alec Baldwin both railed against Twitter this week saying the service started out fun but is now too negative for them to continue.

When it involves 30 Rock star Alec Baldwin, it’s the whole pot calling the kettle thing but he also made a good point when talking to a reporter earlier this week.

“I really learned a lesson at [James Gandolfini’s] funeral. I said to myself, This is all a waste of time. Meaning it’s fun sometimes, but less and less, and less. It’s just another chink in your armor for people to come and kill you. I stopped and said to myself, I’m going to try where I just don’t do this anymore.”

That same funeral was the cause of Baldwin’s latest rant which was a profanity-laced, threatening Twitter stream against a reporter who accused him of Tweeting during the solemn ceremony. Baldwin has a history of throwing public temper tantrums but this time he took steps to stem the tide by deleting his Twitter account. Now he says he’s done for good. . . . we’ll see. . . we’ll see.

On the more stable side, we have the fan friendly Client List star Jennifer Love Hewitt. It’s hard to imagine that folks on Twitter would find negative things to say about her but she says it’s true and she’s done.

Hewitt and Baldwin join a growing list of celebs who have walked away from Twitter. The most notable was Ashton Kutcher who was the first person to have 1 million followers on the social network. He took a long break after receiving heavy backlash for one of his Tweets. Later he returned, but handed his account over to a professional to run.

Speaking at the CTIA wireless industry trade show earlier this year he said,

“For lack of a better verb, the media came and @&$#%! [expletive deleted] it up. When I first got on, it felt like the democratization of media. Now it just feels like media.”

And I laugh at the fact that he felt the need to curse, as did Baldwin during his explanation of the negativity on Twitter.

What does all of this have to do with marketing? Well, as the celebs go, the average folk go. I’m not predicting a mass exodus from the fast-paced, short sentence social network, but I’m sure these three actors aren’t the only people feeling the bad vibes.

What do you think? Has your opinion about Twitter changed over the last year? Do you ever think about quitting?



  • As I have told my 11 year old son for a few years now, just because you CAN say something does not mean you SHOULD. The same can be said for tweeting.

  • janinh

    It’s just means that there’s no freedom of speech in twitter 🙁 Italy puzzles

  • enigma

    You mean these Hollywood morons finally realized there many people who don’t worship them.

  • mahmoud