This report from Akamai, admittedly an ad for the company wrapped in an interesting title and some researc, covers some serious ground that Internet marketers should be aware of.
With a focus on the overall speeds across the globe there is also a focus on the state of mobile which simply shows the use of mobile data booming. Take a look for yourself.
What does this mean for marketers? It’s pretty simple. Faster connection speeds means less lag and cleaner delivery of content whether it is advertising, posts or whatever. As we move more toward an image centric web it is nice to know that image heavy sites and specific content options will be less likely to bog down in delivery.
Of course, it will be incumbent upon marketers and do what people do when they have more money. Meaning that people spend to their level of available cash in many cases. With connection speeds increasing, marketers have to be careful not to go over board with their use of super-rich media which will only get slowed down no matter what bandwidth is available.
How does the increase in capacity of Internet connectivity impact your marketing efforts?