As marketers, we live in a constant deluge of information. Data, reports, charts, studies and more. And while all of this data is intended to help us have a better understanding of the markets we serve or the topics we focus on, in reality, it is easy to get bogged down. The result: we’re awash in data. Enter the Google Databoard for Research Insights released to the public on Tuesday.
How Google Databoard Aims to Help Us Better Understand Data
The team at Think With Google created the Google Databoard for Research Insights tool to make it easier for us to understand what the research, data and reports (all from Google data) are trying to tell us. They do this by breaking it out into bite-sized chunks and turn it into graphics. (I’m resisting the urge to say they are dumbing down the data, but I’ll leave it up to you to draw your own conclusion.)
Once you get a look at the graphics in the Databoard, this is where the fun begins. As you work through the databoard on a particular topic, you can pull together several of those graphics into a larger infographic that you can share via social media or distribute via email.
The Google Databoard in Action
I took the Databoard for a test spin to see what it could do. Like most marketers, I have an interest in mobile search trends. I dug into some of the data available within Google’s Databoard and learned that 55% conversions from mobile searches happen within 1 hour. That was pretty interesting (and pretty impressive), so I used it to create my own infographic. I added a few other interesting data points to the infographic and shared it with my network on Google Plus. All in all, it was a fairly easy and informative process.
Limitations of the Google Databoard
The Databoard tool was pretty easy to use. Unfortunately, the only research topic included in the Databoard at the time of the launch is mobile. As a result, there aren’t a lot of data points to work with right now. And this means that there are only so many combinations of infographics that you can create. But if the past is any guide with the Think With Google team, they will soon have other data sets and reports available to work with.
I’m also a little disappointed that I couldn’t easily save out the infographics as standalone images. I could see an opportunity to place these images into presentations, reports and blog posts. But for now, you can only link out to the infographic stored within the vast Google ecosystem.
Is the Google Databoard tool interesting? Definitely. Is it useful? We’ll need a little more time on that. But for now, it appears Google has done a good job of presenting a lot of data in an easy to understand format. And what digital marketer would want to argue with that?
About the Author
Jon Parks is a digital marketing strategist and owner of Dijital Farm, a digital marketing consulting agency based in Raleigh, N.C. As a consultant, speaker and instructor, Jon helps businesses make sense of social media, the basics of Google, e-mail marketing and more. You can follow Jon Parks on Twitter (@jonparks), add him to your circles on Google Plus and connect with him on LinkedIn.