Marketing Pilgrim's "Local" Channel

Sponsor Marketing Pilgrim's Local Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Google Introduces New Zagat’s For Web and Mobile



Most thought that Google’s purchase of Zagat’s and the integration of their reviews in the Google Local offering would mean that the Zagat’s brand would be going away.

Well, most were wrong. Google released a new Zagat’s yesterday. A post on the Official Google blog tells us

We’re launching a new Zagat website and mobile app for Android and iPhone that puts the very best restaurants and nightspots right at your fingertips. And for the first time, our trusted Zagat ratings and reviews are available for free with no registration required.

The new Zagat features the latest news and video content from our expert local editors, curated lists (think “10 Hidden Restaurant Gardens Around DC”), powerful search and map-based browsing to help you find the local gems.

Here is a video as well.

Don’t be surprised though if you don’t find it useful since the release is only available in 9 markets. Social Times reports

Zagat also has plans to review shopping, hotels, and “other places of interest,” as it expands to 50 additional markets in the U.S. and beyond, including both local and travel destinations. Currently, Zagat covers 9 markets including New York, Austin, Boston, Chicago, London, Los Angeles, Philadelphia, San Francisco, and Washington, D.C.

Hey, at least the brand survived, right?