Study: Search and Email Trump Social for Online Selling

Let the debate begin. Just from the title of this post social media experts and gurus are climbing off the mountaintop to defend the viability of social media as a real sales tool.

Relax folks. It’s only one study but its findings are very interesting. The study was conducted by Custora which describes its service as a predictive analytics platform for e-commerce marketing teams. Wired shared the results and the chart below should be plenty to feed on initially.


What should you take away from this data? Here is what Wired’s Marcus Wohlsen offered

Twitter Hopes to Encourage Embedding of Tweets With Test of New Service

Twitter has been in trials with a new feature that will list which sites have embedded a tweet so Twitter users can follow a story with more options.

The Verge reports:

Twitter has begun trialling new features that give users a way to learn more about the tweets that they read. As noted by security expert Mikko Hypponen, Twitter has enabled a new “Embedded on these websites” notice below popular tweets on the web which lists articles that feature it. Users are invited to click through and discover the story behind the original post.

Here’s how it looks. Note at the bottom of the tweet under “Embedded on these websites”.

When this becomes more widespread it will certainly be an incentive for those creating tweets (to show who embeds their tweets and to hopefully increase their ‘profile’ amongst users) and publishers in general as they look for more ways to be in the Twitter stream of influencers.

Remember AltaVista? Yahoo Pulls the Plug on the Once Popular Search Engine

If you’re an early Internet denizen, then you probably remember typing your search query into AltaVista. The site went live in 1995. That’s 18 calendar years but 254 in web years.

The site was fast and its fingers could reach into the darkest corners of the Internet – corners we’d never be able to reach before. After a few years, AltaVista was fielding more than 80 million queries a day. You could search using a full sentence and you could use it to translate webpages in other languages.

AltaVista was the Cadillac of search engines until Google came along. Yes, Virginia, there was life before Google.

The site changed hands numerous times over the years, eventually landing at Yahoo! in 2003. Now, after a short, but illustrious career, AltaVista is shutting down. Here’s what the site looked like in May of 1999.

Blogger Bans Adult Advertising While Facebook Pulls Ads from Controversial Pages

censoredIn an attempt to please more of the people some of the time, Blogger and Facebook are taking steps to curb potentially offensive advertising.

Blogger decided to ban all adult advertising while still allowing adult content. They sent an email out last week telling account holders that they had to remove their adult ads by June 30 or risk having their blog deleted. The email doesn’t specify what qualifies as “adult.” Links to X-rated photo and video sites are obvious but what about links to erotic booksellers or other adult goodies? I don’t think Blogger is out to crack down on erotic books but this email gives them the power to ban those sites if they please.

Blogger’s Terms of Service always warned against using their site to “make money on adult content.”

Your Chance to Win an iPad Mini Extended Until July 7, 2013

We have been so excited to see all of the responses to our 2013 Reader’s Survey so far. If you have responded our survey we thank you in advance!

If you have not yet had a chance, we have good news for you. We have extended our drawing until July 7th! Fill out the survey now and the iPad Mini may be yours by the end of this week. :-)

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

It’s Google Reader’s Last Day on the Job

Google ReaderIt dosent’ seem so long ago that Google announced it would be discontinuing its Google Reader service. At the time (mid-March 2013) one wondered if it was even real especially since the official notice was tucked into spring cleaning list of other Google castoffs. Well, folks, it’s real and today is the last day for Google Reader.

The whys of retiring such a beloved service were answered pretty directly on the Google Reader blog back in March with

There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.