As if we have already conquered much of what the Internet space has to offer marketers, the online marketing industry is moving on and now trying to tackle the concept of real-time marketing. Of course, it’s a good idea to have a clean definition of what you are trying to master. Well, that is if you want to do something in excellence. Unfortunately, the online marketing industry often settles for doing what’s ‘in’ or ‘cool’ and then wonders why things fall apart.
But enough about that. Let’s take a look at an article from eMarketer that references a study conducted by the Direct Marketing Association on behalf of Neolane. Part of its purpose was to have marketers define real-time marketing. Here are the results.