Marketers Vary on Just Trying to Define Real-Time Marketing

As if we have already conquered much of what the Internet space has to offer marketers, the online marketing industry is moving on and now trying to tackle the concept of real-time marketing. Of course, it’s a good idea to have a clean definition of what you are trying to master. Well, that is if you want to do something in excellence. Unfortunately, the online marketing industry often settles for doing what’s ‘in’ or ‘cool’ and then wonders why things fall apart.

But enough about that. Let’s take a look at an article from eMarketer that references a study conducted by the Direct Marketing Association on behalf of Neolane. Part of its purpose was to have marketers define real-time marketing. Here are the results.

Real Time Marketing Defined

Don’t Stop Now – Visit the Marketing Pilgrim Job Board Today

obstaclesObstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it. – Michael Jordan

Are you choosing to move forward by searching for that new job? Or to find that new hire? Don’t stop now! You can start today here at Marketing Pilgrim! Why not check out the Marketing Pilgrim Job Board today?

The Marketing Pilgrim Internet Marketing Job Board is a great place to take that first step. You can find the full listings here.

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Nielsen Reports Ad Spend for Internet Up 26 Percent in Q1 2013

Media Nielsen Year to DateNielsen’s report about ad spending in Q1 of 2013 tells a familiar story.

The gist is that Internet ad spend continues to grow at a much larger percentage rate than any other sector. As it relates to overall spend, however, TV is still king, by far, with 59% of that overall spend. Just take a look at the image to the right.

The methodology for the report is

Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Ad spend is based mainly on published rate-cards. Some markets may exclude select media due to data availability.

Real People, Fake Promo Tweets: Twitter Has Some Explaining to Do

A couple of days ago, I wrote a post about how Twitter’s TV ad targeting system is now open to everyone with enough money to pay for a national TV commercial. Like many of the other writers who covered the story, I used the graphics Twitter provided.



I assumed, as did most of the people who saw the graphic, that it was a mock-up using fake data to show how the analytic tool works. I assumed it was fake because Twitter wouldn’t use the data from a real brand – that could lead to disclosure issues or, if they didn’t mind, free advertising for a brand.

From Zero to 41 Percent: Facebook Marks a Win in the Mobile Ad Column

Mark Zuckerberg hopped on the phone with investors yesterday to discuss the Q2 revenue reports and he had a lot to crow about like a sweet jump in revenue and a 27% increase in daily active users. But what’s really remarkable is the fact that mobile advertising accounted for almost 41% of the ad revenue for the quarter.

Facebook Revenue Q2

After a round first quarter, Facebook came back stronger than ever with a 61% increase in ad revenue over the same quarter last year.

Highlights for the quarter include:

  • Surpassed 1 million active advertisers on Facebook, driven by significant growth in local businesses.
  • Introduced video for Instagram and saw 5 million videos uploaded in the first 24 hours.

Infographic: Social Media Salaries Around the US

Now that we have grown up past the ‘social media is free’ stage (well, at least those who are paying attention have done this) we can now look at how much social media pros should be getting with regard to salary.

Onward Search has put together this guide looking at 20 markets in the US and the salaries for various jobs in the space including online community manager, social media copywriter, social media marketing manager and more.

Of course, we may not have known about this at all had it not been for Andy Beal posting it over at his Trackur blog. You should be reading that. Really.

So, are you making the money you should be making?


Cross-Border Online Shopping: The Multi-Billion Dollar Oppourtunity

If you were an entrepreneur in the 15th Century, you would probably be a spice trader. These fellows hawked their barrels of cinnamon, cardamon and turmeric all over the globe in return for gold and native goods. (Which they’d then turn around and resell in their homeland as precious, foreign treasures.) They understood the value of taking an item commonly found in one country and selling it in another. They were only trying to make a buck, but the traders of the Spice Routes inadvertently helped the spread of culture, language and some amazing food.

Paypal just released a new report for Nielsen that looks at today’s cross-border selling as a modern version of the old Spice Routes – bringing culture and commerce to all parts of the globe.