Facebook for Every Phone Hits the 100 Million Mark

facebook everyoneWe the people are entitled to certain, unalienable rights; life, liberty, the pursuit of happiness and Facebook on our cell phones. Yes, I know there was a time when only the very elite (smartphone owners) could see their cousin’s funny, daily memes while on the go but Facebook is working to change all of that.

Facebook for Every Phone is the future of . . . . the past. . . ? I’m a technology snob. I admit it.

Facebook has worked out deals with cell phone providers all over the world, to offer Facebook on more than 3,000 different feature phones.

As of today, there are more than 1 million people using these apps to access Facebook. Users can post updates, browse photos, read their newsfeed, even connect via Messenger. That’s pretty nifty. Still, there’s something about the way Facebook presents the idea that bothers me.

How Much Would You Pay for an Ad-Free Facebook Experience?

lets make a dealMaybe it’s because I’m in the marketing business, but there are only a few places that ads bother me and Facebook isn’t one of them. I don’t like them on Hulu because they interrupt the flow of my shows and I don’t like them on my iPhone apps because the banners block too much of the screen. But Facebook. . . .?

Twitter co-founder Biz Stone (I want to change my name to Brilliant Boris) wrote a blog post where he suggested that Facebook would do well to offer a premium, ad-free service.

For $10 a month, people who really love Facebook (and can afford it), could see no ads. Maybe some special features too. If 10% percent of Facebook signed up, that’s $1B a month in revenue. Not too shabby.

How Do You Define Native Advertising?

Native advertising is a buzz phrase gaining in popularity which is interesting since there is no true consensus as to how to even define the term. But hey, in the Internet Age it’s less about defining and more about promoting so this ‘approach’ makes sense.

eMarketer has reported on the increased popularity of native advertising offerings and the definitions offered via a study by the Online Publishers Association and Radar Research. Here they are.

Definitions of Native Advertising

The list is not so much defining the practice of native advertising completely but really gives a few characteristics of the practice.

Let’s face it, while display advertising has its place in the market, the expectation of clicks on display ads is a misplaced metric in a world inundated with advertising messages. Display is more of a branding play and that’s fantastic although many advertisers believe that the lead generation capabilities of display are far beyond the reality of the situation.

The Why and How for the Evolution of Link Building as Content Marketing (Part 2)

content marketingWe previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant, and tickled the idea of there being something we don’t quite understand as the future of SEO.

And so we begin…

The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete

As humans, we suffer from Adaptive Bias. As marketers with Adaptive Bias, we suffer from trying to fit the square peg of social metrics into the round hole of search rankings.

What we don’t know – because we’re not looking at it – is how other factors are influencing search engine rankings.

The App Economy: Free is on the Rise

I went app shopping last night. And by that, I mean I went looking for a free app for my iPad. It’s not that I don’t want to see hard-working web developers make money, but I’m concerned about wasting even .99 on an app that I don’t like. Because out of every ten apps I download, I keep and use only 1.

I was looking for a brainstorming app and about half of them had price tags. One, MindNode, was listed at $9.99. Really? Is it that good? I also found some at $3.99, $5.99 and $1.99. Figuring they all do pretty much the same thing, that’s a wide range of prices. I settled on five free options – two of which I can upgrade for a price if I like them. Now that’s how you sell an app.

Looking for Local Info: More People Turn to Facebook Than Speciality Sites

Looking for a place to eat lunch or a hotel in a new city? If you’re like most people, your first stop will be Google. But after that it gets interesting.

Yext, a company that helps you keep your online business profiles up-to-date, conducted a survey and here’s what they found:

yext local survey

16.6% of people still turn to the Yellow Pages (virtually) and local directories. I’m actually surprised by that because I don’t find those options to be very limiting.

The real surprise is the third line – 12.4% of people said they turn to Facebook.

I wish I could go back and ask those people to be more specific. I turn to Facebook to find coupons and event information on local franchises. But these are places I visit often and I follow on Facebook. I wouldn’t even think about going there to randomly look for a place to eat or shop.

Apple Beefs Up Local Data Capabilities with Locationary

Saturn Locationary Home Page GraphicApple is coming up on an anniversary of sorts. It’s not something they would like to celebrate though. It’s the one year marker of the less than stellar roll out of Apple Maps which accompanied the iOS 6 to the market in September of last year.

Let’s just say it didn’t go well. Critics worldwide panned the product. Apple’s CEO Tim Cook issued a public apology. This is not the stuff of a Steve Jobs led Apple for sure.

Since that time Apple has been trying to right the wrong and have made strides. The latest, as reported by All Things D, is the purchase of Locationary. It’s interesting that these folks should land at Apple and John Paczkowski tells us why.