Choose to Visit the Marketing Pilgrim Job Board Today

choices“It is our choices…that show what we truly are, far more than our abilities”  -J. K. Rowling

Are you choosing to move forward by searching for that new job? Or to find that new hire? You can start today here at Marketing Pilgrim! Why not check out the Marketing Pilgrim Job Board today?

The Marketing Pilgrim Internet Marketing Job Board is a great place to take that first step. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your July openings here.

Have you seen the new listings this week (as of July 19)? Here is a sampling:

Record Broken: Americans Viewed 20 Billion Video Ads in June

star trek TVIt’s time to check in with comScore Video Metrix to find out how many people watched online videos in June.

Drum roll. . . .

183 million Americans watched more than 44 billion online content videos.

They also watched more than 20 billion video advertisements popping up from only 15.8 billion in May. And people say the internet is dead in the summer.

Google Sites (YouTube) retained their crown with 158.3 million unique viewers. They also had the top “most minutes per viewer” number by far with 500.1 minutes. Every other service came in under 89 minute mark.

Facebook came in second with 61.6 million unique viewers. A year ago, they were fifth with 46,437, so they must be doing something right. AOL maintains the third slot which they claimed a year ago with 51 million.

The Companion Web: Why We Want to Use Our Phone to Control Our Tablet

Every time a baby is born, five new mobile devices are activated and an angel gets its wings.

The devices don’t belong to the baby. . . it’s just a way of showing you how crazy this whole mobile device movement has become.

The web developers of the world are doing their best to create sites and apps and tools that take advantage of each device’s best features but when it comes to connecting one to the other, we’re slacking. That’s why Microsoft is championing “The Companion Web.” It’s all about using one device to raise the entertainment or educational value of whatever you’re doing on another device.

Second screen TV apps like Viggle are already doing this to some extent, but Microsoft wants to take it a step further.

Bing Expands Autosuggest Feature for Search

Bing is still out there, folks. Interestingly enough every time I use the engine (which is usually only because I have been urged to do so due to some new feature or tweak, not of my own volition) I find the experience pretty darn pleasant. There is a lot of ‘stuff’ now making its way into the Bing SERPs and the latest is the expansion of its autosuggest feature.

The Bing Search blog tells us

Back in May we introduced People Autosuggest, a faster way to find the person you’re looking for directly within the search box. If you’re searching for a celebrity, politician, athlete or even a colleague with a publicly available LinkedIn profile, Bing provides a snapshot of information about that person below the search bar. For example, if you’re searching for Michelle Williams, we’ll ask you if you’re looking for the actress or singer from Destiny’s Child.

Building on People Autosuggest, today we are expanding the number of categories that will show up in autosuggest to include brands, movies, albums, places, software, sport teams, animal species and more.

Here’s an example of results I got when searching for Star Trek (I did this in hopes of geek cred but I know it’s useless).

Bing Auto Suggest

As you can see the autosuggest is trying to help move the searcher in their desired direction more quickly if the search they are starting with can go in several logical directions (Spock inference there, did you get it?)

How are they doing this? The blog continues

Study Looks At SEO Tactics Regarding Effectiveness and Difficulty

If you are trying to prove a point about anything related to SEO you can probably find a study that supports what you are trying to prove. That, of course, is bias and it should have no place in looking at something objectively but, hey, this is SEO. If it wasn’t for opinions and stances there would be nothing to write about.

A study that was shared by eMarketer which was conducted by Ascend2 and Research Underwriters shows how B2C and B2B marketers view certain aspects of the SEO game with regard to how effective certain tactics are and just how difficult they are as well. Here are the charts so you can see how these two segments view the act of SEO.

First the B2C crowd:

Effective v Difficult SEO B2C

Now the B2B crowd:

ICANN Awards First Agreements for New Top Level Domains

online_communities11It’s a big day in the world of domaining. ICANN (The Internet Corporation for Assigned Names and Numbers) just took the next step in changing the way we navigate around the world wide web when they signed the first four registry agreements on new top level domains.

Top level domains are those words we type after the “dot” – com, net, edu, org. But now that the internet is getting crowded, ICANN decided it was time to create new living quarters to house everyone so they created 2,000 new TLDs and put them up for grabs.

Marketers Plan to Kick Social Media Investment Up a Notch; Facebook and LinkedIn Land on Top

Are you planning on increasing or decreasing your social media investment in the next 12 months? Maybe spend more time pumping up that Google+ account or could it be you’re giving up on Pinterest?

The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals, put in a phone call to 400 people in the biz and asked them that very question. They matched the answers to the same survey from last year and then turned it all into a colorful infographic.

We shall begin with the top slice:

creative group social media investment

 

First, I want to make the question clear:

Do you anticipate companies will increase or decrease their advertising/marketing investment in the following social media sites in the next 12 months?