That quote comes from a Stanford University study called “Quantifying the Invisible Audience in Social Networks.” I’d like to say I discovered the paper while catching up on my academic reading over the weekend. The truth is, I discovered it while catching up on the world according to BuzzFeed.
After reading “22 Reasons Why You’ll Want Persian Cats On Your Apocalypse Team” I moved on to “The Number Facebook Doesn’t Want You To See.”
According to author Charlie Warzel, the hidden factor is the number of people who saw your post. Pages owners see this number, but the average user who posts to a personal profile does not.