Drum roll. . . .
183 million Americans watched more than 44 billion online content videos.
They also watched more than 20 billion video advertisements popping up from only 15.8 billion in May. And people say the internet is dead in the summer.
Google Sites (YouTube) retained their crown with 158.3 million unique viewers. They also had the top “most minutes per viewer” number by far with 500.1 minutes. Every other service came in under 89 minute mark.
Facebook came in second with 61.6 million unique viewers. A year ago, they were fifth with 46,437, so they must be doing something right. AOL maintains the third slot which they claimed a year ago with 51 million.
Turner Digital, which appeared on the list in 1oth place for the first time in January of 2013, holds their spot but lost a portion of their audience.
Looking a video ads:
Google (YouTube) had the most ad impressions but BrightRoll had the best reach. Take a look at the line for Hulu. They had the most ads per viewer – which isn’t a good thing and it didn’t help them make a profit. Someone needs to teach the streaming service that less is more.
Overall, video ads touched 53.6 percent of the population with each viewer watching approximately 121 ads. I don’t feel like I’ve watched 121 ads but then I’m pretty quick on the “skip” button. Sorry video marketers. I prefer my ads to remain still and silent unless they’re on TV.
We’ll close with a few more fun facts from comScore:
- 85.2 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.3 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 31 percent of all videos viewed and 3 percent of all minutes spent viewing video online.
What do you think? Are we moving in the right direction with video ads? Do you use them? Do you skip them? Just how effective are they when it comes to selling a brand? Please leave your thoughts in the comment box below or include a link to your video rebuttal.