Almost Half of Us Aren’t Getting Anything Done Right Now

productivity issuesIt’s the start of a long, holiday weekend. Are you still working? Or more accurately, are you still at work?

According to a poll from Red Bull, 48% of US employees agree that their productivity at work diminishes just before, or immediately following, a holiday or a planned vacation.

I conducted my own unscientific study to verify their results. I surveyed my email inbox and found that 50% of the people who usually email me on a Friday afternoon, didn’t. I can only assume that the lack of email is a direct result of people leaving work early. So yes, Red Bull and I agree.

But a holiday weekend is just one of several things that impact our productivity on a daily basis. 23% of people said they suffer from a lack of energy. 4% said that they were tired after working for only one hour.

Don’t Talk Back: YouTube Removes Video Response Option

On September 12, YouTube will be retiring the video response option due to lack of interest. According to the YouTube Creator Blog, video responses have a clickthrough rate of .0004% or 4 out of every million users.

video responseThe way I read that, it means that people who watch a video, aren’t interested in seeing another person’s video reply. That doesn’t surprise me at all. The whole concept was always a little wonky. When you create a video reply, the channel owner has to approve it before it shows up on the page so who knows how many of these videos were created and then rejected. If you’re disagreeing with me or trying to steal my spotlight, I’m not going to put that in front of my followers, am I?

Is CMO-CIO Tension Hindering Marketing Progress?

As marketing becomes more tech-centric it is becoming more and more apparent that there needs to be alignment between those who are trying to move products and impact the bottom line of a company and those who design, develop and execute the technical requirements necessary to help companies perform in the modern era.

In other words, marketing and tech pros have to learn how to get along. Actually getting along isn’t even close to being enough. What is likely to need to happen moving forward is that CMO’s and CIO’s will need to work hard to bridge the current chasm that exists between the two disciplines.

Accenture has produced an in-depth report, The CMO-CIO Disconnect: Bridging the Gap to Seize the Digital Opportunity, looking at the problems that exist between marketers and the tech side of the ledger.

Facebook Data Use Policy Updated and Facial Recognition Gets Bigger

facebook-icon 1OK, let’s review.

Facebook is free to users. As a result users are implicitly giving permission to Facebook to do whatever it needs to with a user’s data. Because the service is free users really can’t complain even though they do vehemently on a regular basis about any and everything the service does.

Having established these ‘facts’, we can now look at the new changes to the Data Use Policy (once referred to as the Privacy Policy but that implied there was privacy so the name has been changed) and commence griping.

The Washington Post reports

Twitter Solidifies Their Social TV Profile By Acquiring Trendrr

trendrr twitterThere’s no stopping Twitter this week. New hires, new conversation formatting and now a new partner. Twitter just acquired Trendrr, one of the top names in social TV measurement. Not surprising, since social TV has been a big part of Twitter’s claim to fame.

For example, Tuesday’s Pretty Little Liars finale generate 1,973,418 Tweets, breaking all records for a scripted series. Here’s the weird thing, Twitter’s post on the subject includes data from SocialGuide – a Trendrr competitor.

Awkward. But Trendrr has a few relationship issues of their own.

Trendrr CEO Mark Ghuneim posted this to the company blog:

Skype Celebrates a Decade of Service with 30 Mins of Free WiFi

Stop what you’re doing and head to the breakroom for cake. Skype is 10 years old today and they’re celebrating in the Hobbit way by giving gifts instead of getting them.

The story begins on August 29, 2003 when Niklas Zennström and Janus Friis came up with a tool that would eventually connect more than 300 million people worldwide. They don’t like tooting their own horn but when you compare Skype’s rise in popularity to that of two other massive communication devices. . . well. . . the chart makes it pretty clear.

skype 10 years

Take that Alexander Graham Bell!

Skype users have logged more than 1.4 trillion minutes of voice and video chats. I’m responsible for about one tenth of that usage, so I expect my personal thank you to show up any minute.

Twitter Timeline Flips To Help Regular Folks ‘Get It’

Huh?

Twitter is changing. Not only has the company hired a new Head of Commerce to help sell stuff, but it has taken steps to make the service more ‘available’ to, gulp, regular people.

TechCrunch’s Matthew Panzarino puts it like this.

Twitter just flipped the format of its timeline with a new conversation view. The full timeline will still show in the traditional ‘newest stuff at the top’ view, but now there are linked conversations which display tweets in an easier-to-understand format.

At first glance, this might seem like a simple update that links related tweets together with a thin blue line and a fancy expandable box. But the reasons for this go deeper than just making it easier to read. It’s also making it feel more human and less Twitter.