When looking at mobile ownership worldwide, Android has been in control of the market for a while, but the numbers really packed a punch this quarter: Android 79.3%, iOS 13.2%.
That’s so wild it looks like a misprint, but here it is in glorious, skinny line, color thanks to IDC.
If the numbers don’t make it clear, this chart certainly does. Android is trouncing the competition.
Just a quarter ago, iOS had 16.6% of the market share, so they’re not only getting beat, they’re losing ground with each passing month. That should change later this year when Apple releases iOS 7.
But I can’t get past the gap in the numbers. There’s no middle player here. Either you’re Android or your out.
Still, we have to give some credit to the folks behind the Windows Phone. They came in third in a 7 horse race. But they’re up 77% over where they were this time last year. That’s an amazing leap. The largest increase of any of the smartphone platforms. They’ve done a great job promoting their product on television. The commercials imply that your life will be more social and creative if you own a Windows Phone and if I wasn’t such an iPhone-addict, I’d seriously consider a switch.
The biggest loser continues to be Blackberry. Ah, I remember the day when people in Los Angeles used that word on a regular basis. “Coffee on Tuesday? Let me check my Blackberry.” There was some major marketing brainwashing going on there. Who does that now? Who says, “let me check my Android?” Year-over-year, Blackberry is down 11%.
Going only by the numbers, there are companies worse off than Blackberry. Symbian is down 93% and according to Engadget, Nokia shipped the last of them out this summer and that’s the end of that. I couldn’t pick a Symbian phone out of a Goodwill bin if you paid me. I imagine I’m not alone in that.
Looking at vendors, Samsung and LG dominate the Android market. Nokia is the leader in Windows Phones but Samsung earned a 233% increase in market share year-over-year, so they must be doing something right.
The lesson for mobile marketers is that you have to create apps for Android and Windows, not just iOS if you want to stay in the game. And for those who run their businesses from the web – test, test, test your site on every mobile device you can get your hands on. Hopefully, you’ll be pleasantly surprised by the results.