On September 12, YouTube will be retiring the video response option due to lack of interest. According to the YouTube Creator Blog, video responses have a clickthrough rate of .0004% or 4 out of every million users.
The way I read that, it means that people who watch a video, aren’t interested in seeing another person’s video reply. That doesn’t surprise me at all. The whole concept was always a little wonky. When you create a video reply, the channel owner has to approve it before it shows up on the page so who knows how many of these videos were created and then rejected. If you’re disagreeing with me or trying to steal my spotlight, I’m not going to put that in front of my followers, am I?
This is going to hurt those channel owners who use the tool to collect contest entries. It’s a simple way to keep track of everyone who participated but going forward YouTube suggests you create a hashtag and then use the search engine to tally up the response. Not as effective but I suppose it will work.
The team is focused on enabling you to share video links in comments. Doing this in comments will let creators and viewers add more context to a video, and more context should drive more engagement.
In the meantime, you can continue to encourage fans to upload videos with specific titles, hashtags or descriptions (e.g., Video Response To Taylor Swift’s Video “22”), so you can find these by searching for them. If you want to highlight them, you can use playlists and channel sections instead of displaying these videos below yours. Any video responses you or your fans have made will still be available and discoverable.
All well and good, but if people didn’t click the Video Response button, will they click a link in a comment box? Too many people leave spammy or virus links in their comments. . . which I don’t understand because any time I try to add a legitimate link it tells me that’s not allowed.
My feelings about the removal of video responses – no great loss.
On the upside, it looks like YouTube added more social sharing buttons so you can grab those folks that aren’t on Facebook and Twitter.
And didn’t there used to be a “More” button with additional options? Well, it’s not there any “more”.
What do you think about the removal of the video response tool? A bad move or no big thing?