Twitter is making major strides toward becoming an ecommerce powerhouse as they hired their first Head of Commerce, Nathan Hubbard. Hubbard is the former CEO of Ticketmaster and he is now charged with turning Twitter into an ecommerce player. Bloomberg reports
“We’re going to go to people who have stuff to sell and help them use Twitter to sell it more effectively,” Hubbard said in an interview. “One of the hallmarks of Twitter’s entire approach has been partnering. We’re going to take the same approach with owners of physical and digital goods.”
That’s all well and good but it was the next line in the Bloomberg article that really got my attention.
Hubbard, a Princeton University graduate with a masters in business administration from Stanford University, was formerly a touring and recording artist, and has released five albums.
OK. Well, maybe selling concert T-shirts and tickets will be the first ecommerce foray for Twitter?
At any rate, the idea of an ecommerce angle to Twitter will likely be enough to finally run off the original users of the service if they haven’t already left. What was once a tech insider’s secret way to communicate outside of the mainstream has now turned into the mainstream. That’s progress right?
But if you would like to come crashing back down to reality the following snippet about the real benefit of the ecommerce play will do just that.
By enabling shopping via Twitter’s site and mobile applications, the company is seeking to keep users on the site for longer and to learn more about their interests. Data about online-shopping habits would be valuable to advertisers, who contribute the bulk of Twitter’s estimated $582.8 million in ad sales this year, according to EMarketer Inc.
Would you expect anything different?
So how do you think a Twitter with items for sale will go over? Are you looking forward to it? What are the implications for marketers? What are the implications for end users? So many questions and so few characters.