It Costs How Much for Those Ads?
The Wall Street Journal has run an article looking at the Facebook program that will run a reported $2 million per day for video ads in Facebook account holder’s News Feed.
That’s a lot of feed for sure. So how does that compare to other advertising options? This quick look from the WSJ gives us all an idea.
So while pricing is definitely for the ‘big boys’ only, the question remains, how will Facebook users respond to these ads? Facebook is trying to make the ads as unobtrusive as possible but I can’t see how that is even possible to do while still giving value to advertisers.
There are two ways to look at this. One is as a consumer. Do you want video ads in your news feed? The other is as a marketer. Would you want to put video ads in a Facebook news feed?
So, what say you?
Have a nice weekend!