Posted August 28, 2013 11:10 am by with 0 comments

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We have been reporting for years on the biannual findings of the CMO Survey conducted by Christine Moorman who is the Director of The CMO Survey® and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.

The findings over the years have been fascinating. As the surveys go by and data can is collected and compared to the past, the findings become even more valuable. Take a look at this video with Prof. Moorman that summarizes the major points of the survey from the August 2013 version.

Visit the CMO Survey site for the complete CMO Survey results for August. The information is free and will be some of the most insightful research you will find that delves into the world of the CMO.