Latest CMO Survey Looks at Social Media, Analytics and More
We have been reporting for years on the biannual findings of the CMO Survey conducted by Christine Moorman who is the Director of The CMO Survey® and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.
The findings over the years have been fascinating. As the surveys go by and data can is collected and compared to the past, the findings become even more valuable. Take a look at this video with Prof. Moorman that summarizes the major points of the survey from the August 2013 version.