As smartphones and tablets began to flood the market, more readers turned to ebooks and now ebook sales are on the rise, while print sales are flat.
But according to a survey by New York Times best selling author Marie Force, print isn’t dead. . . yet.
Almost 3,000 readers responded to her queries about book preferences and here’s what she found out.
Readers prefer e-books to paperbacks, (77% to 52%) however the question allowed readers to choose all formats that apply. This result indicates that some readers are buying the same books in multiple formats.
I get it. I buy ebooks to read on my Kindle app through my iPad but it’s not ideal. I still prefer to have a book in my hands except for two issues, I like that I can get an ebook right now and I like that I can adjust the size of the print.
The other reason I waffle between the two is price. eBooks are usually more expensive than buying a used copy from Amazon. Here’s what Marie’s readers had to say.
When it comes to pricing, 52% said if they want a book badly enough, they don’t care what it costs, but 22% said they won’t pay more than $4.99 for a book.
When asked where they buy most of their books, 80% said Amazon. Barnes and Noble came in at 23%. Here’s the sad thing, 58% have not visited a brick and mortar bookstore in the last year or have only done so twice. 25% visit a bookstore once a month and 20% visit a brick and mortar bookstore twice a month or more.
I used to visit a bookstore on a weekly basis and I haven’t stepped into one in the last year. When they closed my favorite Borders store, I went online. Actually, I take that back. I have been to several used bookstores and I’ve been to the library, so I’m doing my part to keep print alive in that way.
What Do You Recommend?
- A full 50% say reviews posted by other readers to retail sites are most important to them when selecting a book to read.
- 64% of those surveyed say they pay “no attention” to who publishes a book and/or “it doesn’t matter” to them.
- 33% pay “some attention” to who the publisher is whereas 4 percent say the publisher’s seal of approval “matters” to them.
- Facebook (62%) and author websites (63%) were the places they were most likely to go for information.
- When it comes to finding information about books, 18% listed Facebook as their primary source, followed by retail sites at 17%, Goodreads at 13% and author websites at 13%.
- 60% of those surveyed said they do not follow their favorite authors on Twitter, whereas 87% say they follow their favorite authors on Facebook.
For Self-Published Authors
95% of readers are “more likely” to buy a self-published book from an author who is known to them, with 68% saying they are “less likely” to buy a self-published book from an author who is unknown to them.
Which means it’s incredibly hard to get noticed but once you have a following, you’re golden.