It’s August! That means it’s time to start thinking about that most wonderful time of the year. The holiday season is a time of giving, of peace, of ledgers in the black for the first time in nine months – so very exciting.
Baynote sent its minions out into the world to find out how retailers feel about the upcoming holiday buying season and here’s what they found out.
We start with the Holiday 2012 benchmark.
$579.8 billion in sales with a huge rush in the two days leading up to Christmas.
38% of Baynote’s survey respondents said they expected to see an 11-20 percent increase in sales over last year. 22% were expecting to top a 21 percent increase.