It’s Beginning to Look a Lot Like Christmas. . . Retailers Say Mobile is In, Social Media is Out

It’s August! That means it’s time to start thinking about that most wonderful time of the year. The holiday season is a time of giving, of peace, of ledgers in the black for the first time in nine months – so very exciting.

Baynote sent its minions out into the world to find out how retailers feel about the upcoming holiday buying season and here’s what they found out.

We start with the Holiday 2012 benchmark.

baynote holiday benchmark

$579.8 billion in sales with a huge rush in the two days leading up to Christmas.

38% of Baynote’s survey respondents said they expected to see an 11-20 percent increase in sales over last year. 22% were expecting to top a 21 percent increase.

New Survey: Readers Prefer eBooks But Not By Much

ebook or printeBooks have been around for a while but it’s taken a long time for it to catch on. At first, it was more of a novelty. A way for real book lovers to keep thousands of books at hand without taking up room in their home or purse.

As smartphones and tablets began to flood the market, more readers turned to ebooks and now ebook sales are on the rise, while print sales are flat.

But according to a survey by New York Times best selling author Marie Force, print isn’t dead. . . yet.

Almost 3,000 readers responded to her queries about book preferences and here’s what she found out.

Pinterest Adds Discount Notifications for Pinned Items

Pinterest is truly turning into an ecommerce player.

Today the company has announced a service that alerts Pinterest users when something they have pinned experiences a price drop. A post on the Pinterest blog tells us

You know that giddiness you get when something you’ve wanted forever is suddenly a little (or maybe a lot) cheaper? Well, we’re bringing that saving feeling to Pinterest!

In May, we made it easy for you to see the current price of pins from certain websites, but there wasn’t a simple way to tell if your coveted pin’s price dropped. Starting today, we’ll begin sending you an email when this happens. It’s rolling out slowly, so hold tight if you don’t see one right away.

Pinning Discounts

Mobile Pushes Time Spent in Digital Media Ahead of TV

In the Internet industry we tend to get a bit myopic and forget that while the online space is where the growth is, traditional media formats, particularly TV, is still the dominant form of media intake by consumers.

Until the real ‘year of mobile’ (whenever that was) this was a safe assumption. Research released by eMarketer reveals that as mobile becomes more prevalent it is pushing online time past that of TV time. Here is the data.

Average Time Per Day Spent on Media Types

The interesting thing is that while the online time has increased substantially, with mobile being the single most important factor in that change by far, actual TV time has not changed much and is still up a bit from 2010 levels.