Google Dominates Mobile Ad Revenue Share While Facebook Makes Gains

With the pace of growth in the mobile ad space, it is likely that whoever dominates that space will dominate the digital space overall.

eMarketer has done some research taking a look at the mobile Internet and overall digital space and which companies are in control.

It is probably not much of a surprise to learn that Google is the true 800 (or is it 900?) lb. gorilla in the market. Based on the findings, most other companies, aside from Facebook and Amazon to some degree, are looking like their growth is going to be hard to come by.

First, here is a look at the mobile Internet ad market share.

Net Mobile Internet Ad Rev Share By Company

How to Create Marketing People Love With Marketing Automation

marketingautomationThis post comes from Marketing Pilgrim’s Marketing Automation channel sponsor, Marketo.

Modern marketing in the digital age is not just about numbers and processes. Buyers, (even those empowered by easy access to information) are still humans – which means they make decisions based on emotional connections, stored memories, images and feelings more than rational evaluations.

This is about your brand in general, but there is also a strong connection to how you market your company. When a customer loves your marketing, they are more likely to love your brand – and when they love your brand, they are more likely to purchase your products and services.

To this end, I sometimes get asked, “How does marketing automation software help me to create marketing that my customers love?” Perhaps they are confused by the term automation. It has long been an imperfect term to describe what the technology does, since it brings up images of factories and machines more than lovable marketing. But in reality, I believe that marketing automation is the essential technology for creating marketing that people love.

Here’s why

Shared Photo Albums: Now That’s What Facebook Is For

I often complain about Facebook and their attempts to become an ecommerce site or a news site or an all music all the time site. . . .(hang on, that was MySpace. . . ) but that’s because I believe that we’re all at our best when we focus on what we do best. In Facebook’s case, that’s facilitating virtual, social interactions.

When they do that, I’ll gladly give them a thumbs up and believe it or not, that’s what I’m doing today!

Introducing: Shared Photo Albums

facebook shared albums

One person creates the album then designates other people as contributors. Those people can then add photos and voila, you have a well-rounded album that captures all aspects of your shared experience.

Amazon Extends Affiliate Program to Android App Developers

amazon apiThere are three common options for monetizing an app – asking customers to pay upfront, hoping customers will buy upgrades, and ad revenue.

Amazon is now giving Android developers a third option – a 6% commission on sales that come in through their app.

The Mobile Associates API for Kindle Fire and other Android devices, allows developers to sell almost anything Amazon carries from inside an app. Amazon Prime customers will get their free shipping and everyone can use the 1-Click system to buy. That means the customer doesn’t have to deal with lengthy check-out procedures on their phone. Since their credit card and shipping information is already locked into Amazon’s system, 1 click is all it takes to spend anywhere from $5 to $500.


Latest CMO Survey Looks at Social Media, Analytics and More

We have been reporting for years on the biannual findings of the CMO Survey conducted by Christine Moorman who is the Director of The CMO Survey® and the T. Austin Finch, Sr. Professor of Business Administration, The Fuqua School of Business, Duke University.

The findings over the years have been fascinating. As the surveys go by and data can is collected and compared to the past, the findings become even more valuable. Take a look at this video with Prof. Moorman that summarizes the major points of the survey from the August 2013 version.

Visit the CMO Survey site for the complete CMO Survey results for August. The information is free and will be some of the most insightful research you will find that delves into the world of the CMO.

Facebook Starts Global Government Requests Report

facebook-icon 1Facebook is attempting to be more transparent these days.

Mark Zuckerberg is trying to get Internet connectivity to more of the world via the initiative.

If the new report that Facebook produced yesterday was any indication though, it appears that getting more people on Facebook might not only help Facebook and their new users but also government action as well.

The report is called the ‘Global Government Requests Report‘. Facebook is trying to put a nice face on it by saying

Transparency and trust are core values at Facebook. We strive to embody them in all aspects of our services, including our approach to responding to government data requests. We want to make sure that the people who use our service understand the nature and extent of the requests we receive and the strict policies and processes we have in place to handle them.

Get Ready for the Tweet and Shop Twitter of Tomorrow

twitter logoTwitter is making major strides toward becoming an ecommerce powerhouse as they hired their first Head of Commerce, Nathan Hubbard. Hubbard is the former CEO of Ticketmaster and he is now charged with turning Twitter into an ecommerce player. Bloomberg reports

“We’re going to go to people who have stuff to sell and help them use Twitter to sell it more effectively,” Hubbard said in an interview. “One of the hallmarks of Twitter’s entire approach has been partnering. We’re going to take the same approach with owners of physical and digital goods.”

That’s all well and good but it was the next line in the Bloomberg article that really got my attention.

Hubbard, a Princeton University graduate with a masters in business administration from Stanford University, was formerly a touring and recording artist, and has released five albums.