BIA/Kelsey has released another Local Commerce Monitor report about SMB’s and their use of various pieces of the online marketing mosaic.
The findings are in the image below.
The question I have is this. Why is Google+ still getting so little attention? I suspect SMB’s aren’t getting the message because it is becoming more and more well known that having a strong Google+ profile will help with search.
Of course, there are only 52% of SMB’s that have a Facebook Page as well, which seems much lower than other reports we have seen in the recent past.
Despite those numbers, 2/3 of those polled say they are either extremely or very engaged with customers on social media. Is Twitter the secret sauce for SMB’s?
At any rate the SMB continues to be an elusive target with regard to them truly getting involved in the online space. Why? I say it’s cash. Not enough resources to hire and not enough to pay for a service. Yet talk to many small Internet marketing consultants and they say they can’t take any more business? Honestly, it all starts to sound like BS real quickly.