The maps wars drag on and Google is doing all that it can to hold off any true competitors (read: Apple Maps).
The latest update to Maps is the use of Waze traffic data to help users navigate their way around difficult traffic situations.
The Google LatLong / Maps blog tells us
Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users. This means when Wazers report accidents, construction, road closures and more on Waze, the updates will also appear on the Google Maps app for Android and iOS in Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, UK and the US
Waze users are not required to move over to Google Maps to get that functionality either as new features come to Waze itself
The Waze community will also benefit from two new features. First, the Android and iOS versions of the app have been updated with Google Search. Wazers will now have access to even more search results when navigating. Google Search joins other search providers making it easy to find favorite businesses and any local address.
In addition, after a successful beta test, the Waze Map Editor now includes Google Street View and satellite imagery to build out the map and make it easier to correct map errors reported by the community. For more information, visit the Waze blog.
Social, local, mobile. It’s the future. Maps are a critical component of discovery and Google continues to have the edge in their offerings. Will it stay that way? I hope not because it would be cool to see what Google could do if they were truly pushed by the likes of Apple Maps. Right now, you get the feeling that they are holding them at bay, making moves but nothing huge and that they are satisfied in many ways.
I once read that pride goeth before the fall. Just sayin’.