If, like me, you live in California – then you probably went to the movies but you probably didn’t talk about. If you live in Wyoming, that’s a whole ‘nother story.
According to Share This, folks in the coastal states (the blue ones) tend to watch more movies, but it’s the folks in the central states that talk about movies online.
Action / Adventure and Sci-Fi movies were the most shared with 2.6x the shares per film as any other category. The most popular film was Iron Man 3. People began sharing blog posts, pics and video trailers a full 40 days before the release and they kept on talking until two weeks after the premiere. Kudos to the PR team that helped initiate that buzz.
Facebook may be the king of social networking but when it comes to movie talk, Twitter reigns supreme. According to Share This 46% of movie conversations happened outside of Facebook. In addition to Twitter, movie fans also like to share by email and Reddit.
In “yeah, that makes sense” news, people who shared movie-related content were 6 times more like to buy movie tickets.
Family oriented and animated films had the biggest lift but Sci-Fi fans also liked to talk then buy.
Most sharing happens just before the release but moviegoers, unlike the average social media maven, tend to post between noon and 3pm. For the average poster, that spike happens between 7 and 10 in the evening. I say it’s because movie goers are busy watching TV at night, so they post during the day while they’re bored at work.
How do you fit into this picture? Are you a frequent movie-goers or frequent movie-sharer? Why not give your favorite film a boost this week by talking about it online. Write a review, share an article or a photo. Doesn’t have to be a new movie. Share your old movie love, too.
Me? I’ve got Sunset Boulevard on the DVR and I hear Jaws 3 is playing on Encore. That’s me, all over the place.
See you at the movies!