Nielsen’s latest Trust in Advertising research shows that while we sound skeptical about advertising we aren’t acting like it.
Take a look at this chart from the survey.
The only form of advertising showing a negative trend is newspapers. This might be the final nail in that coffin. Text, banner and search ads all show significant uptick in the trust placed in them by consumers.
So let’s get this straight here. The world complains about being advertised to too much. This research, however, tells a story that consumers are more trusting of ads than they were some 5 years ago.
Yeah, that makes sense.
What’s your take?