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Bing Gets a New Look



Bing-logo-orange-RGBBing will not go quietly into that good night.

The latest efforts to make the distant second place search option more competitive with its arch nemesis Google include a new logo that you see to the right and plenty of other new features.

It’s admirable to say the least. Will it make a difference in its battle for search market share? Only time will tell but Bing won’t go away for lack of trying.

First here is the new home page look.

Bing Redesign

That sure looks purty.

Now for the functionality.

The new modern look starts like this and as the post announcing these changes puts it the second picture is what the look “could evolve into”.

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But wait there is more. Much more. From the combination of Bing snapshot results and Bing’s Facebook results, to high confidence results to an updated mobile look, Bing has gone all out to make significant improvements.

This could work. Normally I would simply ‘poo-poo” Bing’s attempts to ding Google but not anymore. Why? Well, in a new job I have I am forced back into a Windows environment. The apps I need work best in Explorer and the default search in Explorer is Bing and I use it out of convenience. It’s really not that’s it’s better, it’s just there.

Now, however, just being there isn’t everything. The new additions to the Bing delivery are intriguing to say the least.

So what do you think? Do you think Bing is actually getting to the point where it might actually make a dent in Google’s search dominance?

Hey, stranger things have happened.

  • Andrew Dennis

    Great post Frank!

    I feel that Bing is still missing the point. The second picture (that Bing could potentially “evolve into”) seems very busy and cluttered. In my opinion it is the simplicity of Google and how clean its SERPs look that make it so popular and effective (along with that famous algorithm). I think Bing should be focusing more on simplicity and improving the accuracy of their search results, rather than trying to add more “bells and whistles”.

    However, I agree with you that their efforts are admirable and I am all for competition.

    Thanks for the post!