According to research done by Business Insider’s Business Intelligence service, Facebook is the dominant player for both brands and celebrities.
The two charts that follow show the stark contrast in sheer numbers that Facebook has over both Google+ and Twitter is significant. Of course, the argument of whether numbers of likes or followers are a true measure of effectiveness comes into play. Whichever side of that argument you find yourself, there is no denying that Facebook is at the very least reaching a much bigger audience.
First the brands:
Now for the celebrities:
Now, this research is looking at the biggest of the big whether it’s a brand or a celebrity. With that in mind, does Facebook dominate for your business in the same way it does here? Does our business fit better with Twitter than Facebook? Are you showing any real impact with a Google+ presence? When faced with spending valuable budget dollars where are you going to turn?
Let us know in the comments.