Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by ClickZ Live San Francisco. Register to attend today! !

Google Turns 15, Hummingbird Update Announced



Wow. How quickly they grow up!

15 years of Google search and they are just getting started. Click on the image below to see a larger version of Google’s path from newborn to its teen years.

Screen Shot 2013-09-26 at 11.40.10 AM

The post talking about this milestone says:

Google Search is turning 15. Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words. It seemed like magic (and it was way way faster than card catalogs and microfiche!).

The world has changed so much since then: billions of people have come online, the web has grown exponentially, and now you can ask any question on the powerful little device in your pocket. You can explore the world with the Knowledge Graph, ask questions aloud with voice search, and get info before you even need to ask with Google Now.

Another neat feature is the comparison capability. The example given in the post shows what happens when you ask Google to “compare butter to olive oil”. It’s pretty slick.

Nexus 4 - Butter v Olive Oil

Hummingbird Update Announced

In addition to these updates the Hummingbird update was announced. Forbes describes it like this.

The update, code-named Hummingbird, is the biggest change to the underpinnings of the world’s leading search engine since early 2010, when Google upgraded its algorithm to one it called Caffeine. Google made the change about a month ago, it announced at a press event in the garage of the Menlo Park (Calif.) house where Google started. The event also celebrated the 15th anniversary of Google’s founding, which is tomorrow.

Most people won’t notice an overt difference to search results. But with more people making more complex queries, especially as they can increasingly speak their searches into their smartphones, there’s a need for new mathematical formulas to handle them.

Google is showing no signs of being a lazy teenager. In fact, they better mimic the over-achieving nerd who may not be the most popular but they will be the most successful.

How do you feel about Google and its products at this point in their existence?

  • Chris

    Hi Frank,

    Apparently I overlooked this when sending in my request to provide a Marketing News Tip. With that said, I hope you’ll consider. While Hummingbird wasn’t targeted at SPAM, the SERPs have been chaotic lately. Would love to go further into detail regarding what Hummingbird is all about and what’s working (and what’s not working) in SEO right now.

    Best,

    Chris