How? By allowing any public post to be embedded on websites. There is a lot of very good content on Google+ but it seems to be limited in its reach. Now there is opportunity to spread the information more easily. Check out the example below.
Where are you in your Google+ usage? Is it still a ‘like to have’ for you or are you using it more regularly? How does it fit into your marketing efforts? Are you trying to integrate more Google+ into your content plays?