Based on that fact alone, did you think it would be ad free forever? If you did I have some ocean front property in Kansas you need to give me a check for right now.
According to an article in the Wall Street Journal you can expect your ad free Instagram experience should expire within a year or so if all goes as planned. We learn from the article that a Ms. Emily White will be one of the pivotal players in this change.
As director of business operations, the 35-year-old Ms. White effectively is the new chief operating officer of Instagram, the point person charged with turning a billion-dollar acquisition that has never made a cent into a real business. Mr. Systrom, co-founder of Instagram, still makes the ultimate decisions, but it is Ms. White who is responsible for courting brand marketers and laying the foundation for advertising.