British Airways vs The Disgruntled Customer: A Twitter Parable

Once there was a good son who was very upset on his father’s behalf. The father flew to Paris on British Airways. Unfortunately, one of his bags went somewhere else. The man was disturbed so he asked the giant corporation for help but for two days his cries for help went unanswered.

The son, being a good son, wanted to help his father in his time of need, so he decided to use a very large, very loud megaphone to get the giant’s attention. It was a very special megaphone called a “Promoted Tweet.”

paid complaint

The giant wasn’t the only one who heard the man’s words. People all over the land of Twitter heard it, too. Then scribes and town-criers carried the man’s word out to the far corners of the web world and it wasn’t long before everyone had heard about the father’s plight.

Study Shows Paying to Promote Posts on Facebook Boosts Viral But Reduces Clickthroughs

They say there are two sides to every story and ShopIgniter’s new Facebook report makes that abundantly clear. The benchmark report compares the performance of different types of Facebook posts – photos, status updates, offers – both on the free and paid to promote side.

I was very surprised by the results. Take a look:

organic and viral Shopigniter

Status posts have 5x the organic reach of any other type of unpaid post. That’s wonderful news. Except that clickthroughs and viral are almost non-existent. That means plenty of people are reading your news but no one is interested enough to share it with their friends or click to learn more. I’d guess that this is because most unpaid status updates are just boring facts with no actual call to action.

Microsoft to Acquire Nokia Devices, Services Along With Licensing Deal

New-Microsoft-LogoIt was a rather quiet Labor Day weekend. That is until the news hit that Microsoft had struck a deal with Nokia that could possibly change the world of mobile.

From the Microsoft News Center we get the following information:

Microsoft Corporation and Nokia Corporation today announced that the Boards of Directors for both companies have decided to enter into a transaction whereby Microsoft will purchase substantially all of Nokia’s Devices & Services business, license Nokia’s patents, and license and use Nokia’s mapping services.

Under the terms of the agreement, Microsoft will pay EUR 3.79 billion to purchase substantially all of Nokia’s Devices & Services business, and EUR 1.65 billion to license Nokia’s patents, for a total transaction price of EUR 5.44 billion in cash. Microsoft will draw upon its overseas cash resources to fund the transaction. The transaction is expected to close in the first quarter of 2014, subject to approval by Nokia’s shareholders, regulatory approvals and other closing conditions.