Once there was a good son who was very upset on his father’s behalf. The father flew to Paris on British Airways. Unfortunately, one of his bags went somewhere else. The man was disturbed so he asked the giant corporation for help but for two days his cries for help went unanswered.
The son, being a good son, wanted to help his father in his time of need, so he decided to use a very large, very loud megaphone to get the giant’s attention. It was a very special megaphone called a “Promoted Tweet.”
The giant wasn’t the only one who heard the man’s words. People all over the land of Twitter heard it, too. Then scribes and town-criers carried the man’s word out to the far corners of the web world and it wasn’t long before everyone had heard about the father’s plight.