YouTube Launches Comment Word Blocking and More Google+ Integration

bannedYouTube is about to fix the one, simple thing I’ve always wished for as a YouTube moderator – the ability to block inappropriate words. I’m so happy, I’m jumping in the air. . . which is making it very hard to type. Now all I need is a list of filthy words to block and it’s all palm trees and breezes after that.

Blocking is just one of several changes YouTube is making to the comment system in an attempt to make the conversations there more relevant. They have a big job ahead of them but they’re giving it a go and it could be good news or bad news for video producers depending on how it all shakes out.

First, they’re addressing the issue of timing. Says YouTube:

Let @MagicRecs Find the Most Interesting Folks to Follow

twitter logoTwitter is rolling out its @MagicRecs algorithmic ‘helper’ that is designed to help users miss less of the things they may deem to be important and also recommend other accounts to follow based on recommendations, to the Twitter masses.

The Twitter blog describes it this way

If you’re like me, you occasionally feel like you’re missing out on some of the day’s great Tweets, or that you’re the last to find out when someone awesome joins Twitter. We wanted to tackle that problem. With this new feature, you’ll receive personalized recommendations when multiple people in your network follow the same user or favorite or retweet the same Tweet.

Are B2B Marketers Getting Over Saturated With Options?

A recent study conducted by the Sagefrog Marketing Group as reported by eMarketer shows that while B2B marketers are using all forms of marketing, there may be some evidence that the numerous options available could be diluting efforts.

The following chart is interesting for the simple reason that from 2012 to 2013 most of the percentages of who is using what form of marketing is dipping slightly. Is it a trend? Of course, not. It’s one instance of research looking at a small time frame. What it does make you think though is that with so many options and so few available resources to most, this kind of result makes sense.

B2B Marketers Techniques

One number that caught my eye was the increase in telemarketing efforts. Normally, I would want to shout “Really?!?! Telemarketing?!?!” but that’s actually an ignorant reaction. Why? Because telemarketing is about as unsexy as anything in marketing can be but guess what? It still works in the right amount and the right circumstance.

One in Three Amercians Are ‘Always On’

power-980810-mRelationship, Diversion, Learning, Progression, and Recognition. UM’s Wave 7 report says these are the five key needs underpinning all consumer interaction including those on social media.

UM has been producing the Wave report since 2006 with the goal of documenting the way we use social media and how it impacts human interaction all around the world. To build the report, they studied more than 1 billion active internet users in 65 countries and what they found is a growing dependence on social media as a means of communication. No one is growing tired of the internet yet. In fact, thanks in part to mobile, we’ve seen an increase in the “always on” mentality – more of the world is now more connected, more often.

Face the Facts:

Don’t Just Look at the Pictures: Pinterest Invites You to Read This

read this pinterest

Writers rejoice! Pinterest is now promoting reading.

Yes, the site that is all about the pretty pictures, is now making it easier for visitors to see that there’s more to the story with article pins.

Like movie, recipe and product pins before it, article pins are designed to pull in data sets that are specific to that category. In this case, it’s headline, author, story description and link.

Pinterest’s announcement post makes it sound like all of these fields will populate automatically but so far that’s not the case.  The author is the most illusive piece of information and that’s probably because blogs use a variety of ways to attach the name to the post.

Is Display Dead?

deadoneThe Birth of Display Advertising

In 1980, most of us had an 8086 computer and didn’t have a cell phone (or…if we did, it was an analog cell phone), Prozac and Viagra were not yet invented, and microwaveable popcorn had just been released.

The history of online display advertising goes back to the 1980s, when Prodigy (a joint venture between IBM, CBS and Sears) ran online advertising experiments for Sears products. In online terms, that was eons ago.  Many of today’s thought-leaders of the online advertising industry weren’t even born yet in 1980.

But does the age of display advertising signify its demise or its maturity?

The “Shocking Statistics”

Some alarming statistics about display advertising have been used on many blogs and slideshares lately:

Google Analytics Earns Certification

Google Analytics LogoAs the worlds of IT and marketing come crashing together, it is likely that compliance and certifications normally reserved for infrastructure solutions are going to become mission critical to marketers as well.

A perfect example is anyone gathering data in healthcare. It’s not just about protecting data anymore. Instead HIPAA HITECH compliance may be required. It’s a different world.

That’s why the news that Google Analytics has earned ISO 27001 certification may seem dry by Internet marketing standards it doesn’t make it any less important.

The Google Analytics blog tells us

With infrastructure and services that include robust data protections for all customers, enterprises like Google are able to invest in security measures that might be challenging for businesses to attain on their own.